We are a NUS-based robo-advisor platform (www.autowealth.sg). We are in the business of tossing out costly financial planners / mutual fund managers, replacing them with low cost, high tech algorithm driven platform. Through our automated platform, anyone (not just the high net worth individuals) can get unbiased, high performing investment advice and have us fully manage their investment portfolios at ¼ the fees of traditional financial services. With accessibility, better returns yet lower fees, the average joes can finally enjoy high net investment returns (no longer an exclusive domain of the high net worth individuals). As part of our CSR and customer outreach effort, we conduct free investment educational seminars and publish investment educational content.
We are fully launched with existing clients and have since closed our seed equity round at a multi-million valuation.
We are looking for a marketing intern who is also a very good story teller, someone who can a) analyse and understand our target market b) spin technical and complex investment concepts into content that appeals to the said market c) identify and use the right channels to market the content to the said market.
Things You Need To Know On The Get-Go:
- We are strong believers of the lean start-up methodology – we hypothesize, we try, we fail quickly, we learn, we hypothesize, we try again
- You will be treated like a full time employee and given real responsibility (and tremendous learning opportunities consequently)
- While experience is important – entrepreneurial spirit, energy, enthusiasm and contagious passion is the winning way for us
What Do We Need You For?
Your role is to serve as our resident storyteller (or marketing intern) and help us
- Create engaging investment educational content
- Use your marketing knowledge to help us reach as many of our target market as possible
How?
- Conduct research on our target audience to a) understand their needs and areas of interest b) identify the best channels to reach them
- Propose areas of interest to the investment manager
- With guidance from the investment manager, develop the main storyboard of the content
- Convert the complex concepts into great contents that people would want to share
- Market the content through the channels you have identified
- Test, refine and optimize the process
When Do You Know You Are Winning At That?
- Viewership / likes / shares of the content you have created and marketed are through the roof
What Specific Skills Do You Need To Succeed?
- Strategic thinking
- You know how to analyse the needs and interest of a particular market segment
- You know how to develop a go to market strategy for content sharing
- You have good working knowledge on marketing and design
- You have basic knowledge on finance / investment
What Should Your Background Be?
- Pursing a university degree in a business related field
- Nice to have: experience in marketing products / content
- Nice to have: experience in developing graphical marketing materials (e.g. flyers / infographics)
What Is In For You?
- Directly mentored by a 10+ year investment veteran and startup co-founder whose working experience includes GIC and various hedge funds
- Given full autonomy to apply your marketing skills and creativity on a very challenging task that looks great on your resume
- Work with very fun people
- Flexible working hours so long as you meet your targets
- Official work from home Wednesday
Related Job Searches:
- Company:
AutoWealth - Designation:
Marketing Intern (Fintech Startup) - Profession:
Marketing / Public Relations - Industry:
Finance