About The Company
Ascenda (formerly Kaligo Solutions) is a global provider of innovative loyalty solutions. Established in Singapore since 2014 with offices across APAC, Europe, and the Americas, we operate premium rewards propositions for major financial services and travel brands worldwide. Ascenda’s solutions are easy to manage, fast to deploy and designed to deliver exceptional customer value. From end-to-end loyalty management to modular solutions such as the TransferConnect currency network, redemption capabilities, loyalty marketing and advisory, Ascenda supercharges the world’s leading loyalty programs to build enduring customer relationships. Ascenda is also the parent company of consumer-facing brand Kaligo. Kaligo.com is a leading global hotel booking platform that rewards customers with incredible miles & points across a wide range of favourite loyalty programs. Launched in 2014, Kaligo offers great rates and a large selection of 550,000 properties across more than 200 countries.
The Opportunity
· This is a great opportunity to be part of the growth journey of a global travel company with a startup culture: We move fast and no ideas are out of bounds.
· Ascenda has a casual, fun and hardworking environment at the Singapore office.
Job Description
· Creating and executing integrated digital marketing campaigns across owned, earned and paid channels (ideation, targeting and segmentation, copywriting, visual asset design/creation, platform management).
· Consolidating customer/marketing data and performing an analysis.
· Come up with and execute guerilla marketing campaigns.
· Creating business development and partnership decks for new as well as existing partners.
· Helping define our brand voice, content strategy and run social media campaigns and experiments.
Requirements
· Excellent command of written and spoken English
· Polytechnic or Degree students in the fields of Mass Communication, Marketing or Business.
· Some understanding of digital marketing channels (Google, Facebook, Twitter, Instagram, Pinterest…).
· Great oral and written communicator.
· Self-starter and initiative taker
· Any previous experience in digital marketing would be a plus
Analytical skills and ability to speak Chinese would be a plus
What You Will Learn
Successful recruits will work on special projects with managers and get to learn a wide spectrum of the entire customer lifecycle in the travel industry:
· Brand Marketing - Brand building and awareness generation.
· Digital Marketing - Paid and organic search marketing, social and app.
· Loyalty Marketing - Earn and burn cycle of miles and points programs.
· Lifecycle Marketing - Acquisition, engagement and remarketing.
· Marketing Management - Campaign building, management, budgeting and post evaluation.
· Analytics - Analytics from various industry tools to garner insights for refinement and drive better results for future campaigns.
Related Job Searches:
- Company:
Ascenda Loyalty Pte Ltd - Designation:
Marketing & Partnerships Intern - Profession:
Marketing / Public Relations - Industry:
Hotel and Accommodation Services - Location:
Kallang