Abbott Laboratories (Singapore) Pte Ltd – Marketing (Pediatric Nutrition) Intern [Masters/MBA Internship]

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries. 

Core Responsibilities:

• Develop new digital brand campaigns and initiatives for Pediatric nutrition brands (Pediasure and Similac) and piloting them with lead markets, leveraging on platforms such as Tik Tok, Hello health etc.
• Develop marketing material for HCP and Consumers to drive new product innovation launch
• Support Regional Pediatric brand strategy development for Pediasure and Similac on market and competitive landscape analysis, new product and segment opportunity evaluation etc.
• Represent Area Marketing team to communicate and support local market needs (Asia Pacific markets – Vietnam, Philippines, Singapore, Malaysia, Indonesia, India, Taiwan, Cambodia, Myanmar, Australia, Thailand)
• Engage with creative and media agencies to brief, oversee and deliver regional advertising campaigns
• Work closely with market insights team on briefing, developing stimulus and analysis results of consumer researched related to product innovations and communication campaigns.

Requirements:

• Currently pursuing a Master’s Degree in Marketing or MBA or related disciplines in a reputable university in Singapore
• Prior working experience in digital/social marketing and /or market research is advantageous
• Strong communication and stakeholder management skills
• Able to commit to a full-time internship for 3 months minimum (up to 6 months preferred)