Abbott Laboratories (Singapore) Pte Ltd – Marketing (Pediatric Nutrition) Intern [Masters/MBA Internship]

Core Responsibilities:

• Develop new digital brand campaigns and initiatives for Pediatric nutrition brands (Pediasure and Similac) and piloting them with lead markets, leveraging on platforms such as Tik Tok, Hello health etc.
• Develop marketing material for HCP and Consumers to drive new product innovation launch
• Support Regional Pediatric brand strategy development for Pediasure and Similac on market and competitive landscape analysis, new product and segment opportunity evaluation etc.
• Represent Area Marketing team to communicate and support local market needs (Asia Pacific markets – Vietnam, Philippines, Singapore, Malaysia, Indonesia, India, Taiwan, Cambodia, Myanmar, Australia, Thailand)
• Engage with creative and media agencies to brief, oversee and deliver regional advertising campaigns
• Work closely with market insights team on briefing, developing stimulus and analysis results of consumer researched related to product innovations and communication campaigns.

Requirements:

• Currently pursuing a Master’s Degree in Marketing or MBA or related disciplines in a reputable university in Singapore
• Prior working experience in digital/social marketing and /or market research is advantageous
• Strong communication and stakeholder management skills
• Able to commit to a full-time internship for 3 months minimum (up to 6 months preferred)