8M Real Estate – Marketing Intern

We create lifestyle destinations with sustainable drive, re-adapting existing real estate with purposeful design and best-in-class partnerships to re-energize Singapore communities. A business at the forefront of an evolving landscape, presenting an unrivalled portfolio of real estate across the city’s most desirable districts.

Role Overview

As our Marketing Intern, your main responsibility is to support the team to successfully deliver brand and marketing programs across our business; Corporate, Leasing & Accommodation. You are highly motivated, professional, passionate, creative, detail-oriented, self-organized and proactive in coordinating marketing activities from every angle to assist the team in achieving maximum results for the business. You will report into the Assistant Marketing Manager.

 Strategy / Research

• Stay abreast and share current market / industry trends, audience insights and new innovations in marketing initiatives / platforms
• Compile specific research reports as briefed by the team, this could be audience, channel or product related
• Proactively come up with ideas / ‘different ways in’ to challenge the status quo of our marketing & content efforts to ensure we are being bold, creative, innovative and effective in our approach
  
  

Digital & Social Media Management

• Assist with the creative / content maintenance and update of our brand websites; 8M, 8MC, KSH, ASH, Wanderlust, Base
• Assist with the social media management of our platforms; 8M, 8MC, KSH, ASH, Wanderlust
• Develop angles, ideas and create content (blogs, social posts, videos) to sit on our owned platforms; Facebook, Instagram, YouTube, LinkedIn
• Assist with the management & filter of Influencer / Media requests and provide a recommendation / management support for activation
• Plan and execute EDMs
• Measure and track all campaigns ROI and KPIs
• Track and measure SEO and Google Analytics metrics and provide reports

Campaign Planning / Execution

• B2B: Help deliver Leasing campaigns in accordance to the set plan, from the development of campaign assets through to multi-channel marketing activation (paid and owned)
• B2C: Help deliver Accommodation campaigns in accordance to the set plan, from the development of campaign assets through to multi-channel marketing activation (paid , earned and owned)
• Manage external partners; Draft briefs for external consultants including but not limited to: property & lifestyle photoshoots and videography

Activations (if practicable)

• Assist in the planning and execution of on-site activations: launch events that showcase the key features of our properties including seasonal events in support of business initiatives or new openings

Job Requirement

• Year 2/3 or final year students pursuing a Bachelor’s Degree in Marketing
• Ability to demonstrate a knowledge and passion for real estate, trends and key customers both at a local and global level
• Ability to analyse consumer data and then use this to strengthen your consumer awareness and understanding
• Must embody the characteristics of our business values; Bold, Entrepreneurial, Excellence & Social
• Excellent written & verbal communication skills
• Strong project management skills and attention to detail
• Ability to multi-task in a time-pressured environment