Estetica Beauty – Digital Marketing Executive

Estetica Beauty Group is a multi-brand ecosystem offering science-driven beauty services and products that help individuals build confidence through better skin health. The group provides personalized AI-powered skin analysis and tailored treatment plans guided by dedicated skin health coaches. Its offerings include specialized facial treatments, innovative aesthetic procedures with minimal downtime, TCM-rooted body wellness programs, and premium skincare ranges powered by SkAI* for safety, efficacy, and sustainability. Estetica also delivers advanced scalp care solutions formulated with botanical extracts and modern technology, while maintaining a strong commitment to responsible sourcing and reduced environmental impact.

As a Digital Marketing Executive, you will be responsible in planning, executing and managing online marketing campaigns to build brand awareness, drive website traffic and generate leads. 

Work with Marketing Team to

• Develop and execute comprehensive marketing and content plans tailored to high-impact online platforms to expand brand presence and drive growth.

• End-to-end management of social media campaigns, including multimedia content creation, editorial scheduling, and active community engagement.

• Draft, edit, and proofread engaging blog posts and long-form digital content optimized for brand voice and audience retention.

• Monitor and review digital marketing performance, optimizing customer acquisition costs (CAC) and campaign parameters to maximize overall ROI.

• Research online marketing trends, competitive dynamics, and consumer behaviour to keep channel strategies current and relevant.

• Prepare clear monthly and quarterly performance reports for key stakeholders.

Requirements:

• Candidate must possess at least a Diploma, Advanced/Higher/Graduate Diploma or equivalent

• Proficient in photo and video editing skills

• Familiar with creating, executing and evaluating online marketing campaigns

• Independent with good communication skills

• Strong interest in the beauty industry is a plus

• Working hours: Monday to Friday 9am – 6pm