YR Industries – Sales Manager, Bakery

YR Industries is is a wholly-owned subsidiary of Yellow Ribbon Singapore that provides laundry and linen management services, food and business solutions, and transitional residential programme. 

The successful incumbent is responsible for meeting sales targets for YRI Bakery through effective planning and budgeting.

Key roles & responsibilities include but are not limited to:

Sales Management

• Develop annual sales plans, activities, and campaigns and review these plans quarterly, based on sales targets
• Prepare sales forecast and budget monthly
• Monitor market trends, sales volume, and revenue to identify opportunities and gaps. Adapt plans and re-allocate resources to improve the overall performance of the sales team
• Contribute to the development of sales, marketing, customer retention, pricing, and distribution strategies
• Provides reports based on information collected such as marketing trends, competition, new products, competitive pricing, etc

Customer Engagement

• Manage regular engagement with customers and develop plans to respond to their needs
• Identify customer needs and opportunities and adapt sales tactics to preserve existing business accounts and capture new customer accounts
• Negotiate sales with existing and new customers who are of strategic importance to the organization
• Actively seek out new sales opportunities and pursue new sales prospects

Supervision of Sales Team

• Review and implement a standard customer service guidelines for Sale Functions
• Supervise and coach the sales team on technical aspects of bakery products, marketing, and sales campaigns

Coordination with Production Team

• Liaise with the production team on potential product offerings to target evolving market customer needs
• Coordinate with production to develop remedial measures to respond to customers’ feedback on quality

A suitably qualified candidate is one who possesses:

• Degree in Hospitality, Business, or Marketing is preferred
• At least 3 years of sales experience in the Bakery or hospitality industry
• A demonstrated ability to be resourceful and creative in developing sales tactics
• Strong communication and negotiation skills
• Good supervisory skills and ability to work independently.