At You Tiao Man, we produce Singapore’s favourite You Tiao. We are a heritage brand on a mission to keep tradition alive through innovation. We are a different kind of F&B Manufacturer that puts digital priorities at the heart of everything we do. We are customer focused and we empower our customers to create the impossible with our products. Our leaders are forward-thinking and modern; this allows the company to move at a pace that is unmatched in this industry.
About this role
We are looking for a digital marketing intern who is passionate about marketing and is up to date with the latest digital marketing trends.
This role requires someone who possesses a great mix of digital marketing and marketing communications skills.
What You Will Accomplish:
Lead, own and drive the holistic You Tiao Man Marketing Vision, Strategy & Plan for Singapore, delivering on brand, business and member engagement
Act as an integrator and thought-leader between marketing and sales functions
Be a brand advocate as a part of the commerce team, partnering with all aspects of the business to design engaging consumer journeys
Build, plan and implement the overall digital marketing strategy
Manage and educate/train the rest of the team
Stay up to date with the latest technology and best practices
Manage all of our digital marketing channels: TikTok, Facebook, Instagram, Google, Youtube
Develop creative and appealing social media content to build up the company’s digital assets with creative designer and writer
What we would like you to have:
3-5 years of experience in Brand Marketing and/or Digital Marketing. Experience working with marketing analytics, deriving actionable insights and applying learnings.
2-3 years of hands-on experience with Google Analytics, Email Marketing software, Shopify, and CRM software.
Location preference in the east
Familiarity with web design is a plus
Experience using AI platforms such as ChatGPT, Claude, Gemini, Perplexity or equivalent marketing AI tools is highly preferred
Thinks like an owner. Having a sense of ownership and pride in your performance and its impact on the company’s success.
Bachelor’s degree in Business, Marketing, Communications, Computer Engineering/Science or related field.
Outstanding verbal, written and presentation communications skills
Proficient in English
Experience developing annual and quarterly digital marketing strategy and plans in order to meet overall business goals and critical milestones
Efficiently build You Tiao Man’s Online Store awareness and drive in new customers for deeper engagement
Experience in running digital marketing and demand generation activities for Shopee, Lazada, NTUC Online or other similar digital marketplaces
Proven analytical and numerical aptitude; well versed in site analytics tools and proficient in analyzing data for commercial and strategy decisions
Ability to drive a culture of always-on testing and learning, including the rapid application of consumer signals into strategy, planning and content iteration.
Data-driven decision-making.
Position: Marketing Intern (Content Creation & E-Commerce) Department: Brand & Digital Marketing Location: Singapore (Hybrid)
Key Responsibilities
Content Strategy and Planning
Develop and maintain monthly content calendars across all digital platforms
Plan campaigns around festive seasons, product launches, promotional periods and key marketing events
Assist in planning and filming content for TikTok, IG Reels, YouTube Shorts, etc.
Work with team to storyboard and shoot engaging product videos and behind-the-scenes stories
Coordinate with influencers and manage user-generated content when needed
Leverage AI tools to generate content ideas, campaign concepts, content briefs and marketing plans
Copywriting & Social Media Management
Draft social media captions, product descriptions, emails, and campaign headlines
Schedule and post across platforms (TikTok, Instagram, Facebook, EDM)
Monitor engagement and trends to optimize content
Live Commerce
Plan and coordinate TikTok Live and Shopee Live sessions
Work with livestream hosts, affiliates and creators
Prepare livestream scripts, promotional mechanics and vouchers
Support live operations, moderation and post-live reporting
Analyse livestream performance and recommend improvements
E-Commerce Management & Sales Optimization
Upload and maintain listings on platforms like Shopee, Lazada, Shopify, etc.
Track campaign performance, product views, and conversion rates
Suggest ways to optimize listings and improve customer experience
Social Media & Content Creation
Create engaging content for TikTok, Instagram, Facebook and other social platforms
Write compelling captions, product descriptions, EDMs and marketing copy
Use AI tools to accelerate copywriting, ideation, scripting and content optimisation
Stay updated on social media trends and recommend new content opportunities
Assist in editing videos and designing simple visuals using Canva, CapCut, or Adobe tools
Maintain branding consistency across all platforms
Resize and adapt creatives for different channels (IG Story vs. FB Ad etc.)
Campaign & Promotional Planning
Plan and execute online campaigns across multiple sales channels
Coordinate platform campaigns such as Double Digit Sales, Payday, Flash Deals and Brand Campaigns
Use AI to develop campaign concepts, promotional copy, visual ideas and customer messaging
Collaborate across departments to ensure timely campaign execution
Kindly note that only shortlisted candidates will be notified.
Related Job Searches:
- Company:
You Tiao Man - Designation:
Digital Marketing Intern - Profession:
Marketing / Public Relations - Industry:
Food Services / F&B - Location:
Tampines