VisionPal – Marketing & Communications Intern

As a Marketing & Communications Intern, you will play a crucial role in supporting our marketing efforts and enhancing our brand presence. You will collaborate closely with our marketing team to execute various marketing campaigns and communications strategies.

Responsibilities:

Social Media Management:

• Assist in managing and updating our social media platforms (Facebook, Instagram, LinkedIn, etc.).
• Create engaging and relevant content, including posts, images, and videos.
• Monitor social media analytics and provide insights to optimize our social media presence.

Content Creation:

• Contribute to content creation for our website, blog posts, newsletters, and other marketing materials.
• Conduct research and gather information to develop compelling and informative content.
• Ensure content aligns with our brand voice and resonates with our target audience.

Email Marketing:

• Assist in planning and executing email marketing campaigns.
• Segment email lists and help with creating targeted email content.
• Track email campaign performance and suggest improvements for higher engagement.

Market Research:

• Conduct market research to identify trends, competitive analysis, and customer preferences.
• Use market insights to support the development of marketing strategies.

Public Relations:

• Assist in drafting press releases and media pitches.
• Monitor media coverage and compile press clippings for analysis.

Events and Promotions:

• Support the planning and coordination of marketing events and promotional activities.
• Collaborate with the team to ensure the successful execution of events.

Analytics and Reporting:

• Analyze marketing campaign data and performance metrics.
• Prepare regular reports on marketing activities and present findings to the team.