VIPSHOP (NYSE: VIPS) is an e-commerce platform established in 2008. It is a leading online discount retailer for brands in China that offers high quality and popular branded products to consumers throughout China at a significant discount to retail prices. In 2021, VIPSHOP reached a 117Billion RMB ($18.4Billion USD) of Net Revenue. Since its IPO on 2012 on NYSE, VIPSHOP has realized profitability for 39 consecutive quarters.
VIPSHOP has also been awarded “2022 Forbes China Best Employer of the Year”, “2022 Most Sustainable Employer”. It has also been included in the "Fortune China 500" and "China's Top 500 Private Enterprises" list for many times.
VIPSHOP has now expanded to Southeast Asia, with the aim to connect the world’s top brands to Southeast Asia consumers – Bringing Brands You Love, Prices You Want.
Responsibilities:
- Oversee and support the maintenance of product catalog and product assortment.
- Responsible for sorting, coordinating of digital assets and content are true to its accuracy and relevant to end users.
- Work cross-functionally with buyers, brands, vendors and marketing team to ensure best quality contents for online catalog (i.e., prices, attributes, images, inventory).
- Evaluate product placement and productivity based on analytics to maximize daily sales.
- Work with buyers and campaign managers to define key product/merchandising stories and business opportunities for the season.
- Monitor competitors to ensure the best merchandise seasonal offering and pricing strategy.
- Responsible for identifying new creative merchandising activities and implementing them in cooperation with the marketing team (i.e., creation of new editorial pages, shootings, product focus).
- Work closely with logistics team and execute product going live in line with delivery and planned campaigns.
- Communicate how content and product strategy is contributing to overall business goals.
Related Company Review:
Vipshop US Inc.
www.vipshop.comType: Beauty & Personal Accessories Stores / Retail & Wholesale
Pros: Nothing to say, Pay is average and no WLB.
Cons: Management is a mess and HQ apparently have no faith in the region
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- Company:
VIPSHOP Singapore Pte Ltd. - Designation:
Site Merchandiser Intern - Profession:
Purchasing / Merchandising - Industry:
Retail / eCommerce