Treehouse Labs is dedicated to building products that empower the world to confidently navigate digital assets. We are the builders behind Treehouse Protocol, a decentralized fixed income layer, and TRHX, a professional arm dedicated to digital assets research and powerful portfolio management tools. We tackle ambitious projects that provide infrastructure, data, and standards enabling everyday investors and institutions to invest in digital assets with confidence and push the boundaries to introduce innovative products into the decentralized finance ecosystem.
Join us as we build the future of digital assets at www.treehouselabs.xyz.
Treehouse Labs is looking for a creative and crypto-native Marketing Executive with a flair for content creation and storytelling. In this role, you will craft engaging posts, articles, and visual content that connect with the crypto community, spark conversations, and drive meaningful engagement across all channels. You will help shape Treehouse’s brand voice across social platforms and support broader marketing initiatives that strengthen our presence in the Web3 space.
Key Responsibilities
Content Creation
Develop, write, and edit engaging content tailored for different platforms, including X/Twitter threads, blog posts, platform announcements, newsletters, visuals, and videos.
Collaborate with the design team to produce visuals, infographics, and other creative assets that complement content.
Social Media Management
Plan and execute content calendars across Twitter/X, LinkedIn, Discord, Telegram, and other channels.
Track social media performance metrics, analyze engagement, and optimize content for maximum impact.
Monitor content and social media performance, report insights, and iterate strategies to improve engagement and ROI.
Community Engagement
Act as a brand ambassador within community channels, engaging in discussions, answering questions, and fostering meaningful conversations.
Gather user feedback to inform content strategy and product improvements.
Campaign & Project Support
Collaborate with product, design, research, and BD teams to create compelling copy for product launches, partnerships, AMAs, airdrops, and other campaigns.
Assist in planning and coordinating marketing initiatives, events, and promotional activities.
Trend Monitoring & Research
Stay up-to-date on crypto trends, competitor activities, and emerging narratives in the digital assets space.
Identify opportunities to participate in relevant conversations, trends, and “crypto moments” to increase brand visibility.
Requirements:
0–3 years of marketing experience, preferably with a focus on digital marketing.
Crypto-native with a strong understanding of blockchain, DeFi, and digital asset trends.
Familiarity with key social media platforms, including X/Twitter, Telegram, Discord.
Exceptional writing and editing skills, with the ability to simplify complex crypto concepts for diverse audiences.
Experience using analytics tools to track engagement, gather insights, and measure campaign effectiveness.
Excellent communication skills, fluent in English (written and spoken).
Creative, detail-oriented, resourceful, and proactive.
Basic understanding of Adobe Creative Suite (Illustrator, InDesign, Photoshop) — for collaboration with design teams.
Self-motivated, goal-driven, and able to work under pressure in a fast-paced, dynamic environment.
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