TOMS is a for-profit company based in Playa Del Rey, California. The company was founded in 2006 by Blake Mycoskie, an entrepreneur from Arlington, Texas. The company designs and sells shoes based on the Argentine alpargata design as well as eyewear. When Toms sells a pair of shoes, a new pair of shoes is given to an impoverished child, and when Toms sells a pair of eyewear, part of the profit is used to save or restore the eyesight for people in developing countries.
Similarly, the company launched TOMS Roasting Co. in 2014. With each purchase of TOMS Roasting Co. coffee, the company works with other organizations that they refer to as “giving partners” to provide 140 liters of safe water (a one-week supply) to a person in need. In 2015, TOMS Bag Collection was launched to help address the need for advancements in maternal health. Purchases of TOMS Bags help provide training for skilled birth attendants and distribute birth kits containing items that help a woman safely deliver her baby.
Work closely with small start-up team to help build the channel, affiliates and alliances.
General Description
The marketing Intern will help to
a) define and build brand, create awareness of the brand
b) grow market size and help with PR, ads, copywriting, the company database, customer follow-up and events.
Duties include:
Partner Program
- Help setup the reseller program including assisting with competitive matrix, price list, collateral and other materials needed.
- Help with recruiting efforts. Build database, send and respond to e-mails, manage direct response, phone follow-up.
- Follow up with existing resellers with agreements, schedule partner training and question follow-up, help prepare needed materials.
- Setup marketing promotions and help drive success.
- Execute partner program detailed plan of action.
Social Media Program
- Help define social media program (set-up and manage)
- Manage instagram and facebook account
Operations Program
- Manage inventory and shop
- build ordering system and maintain stocks
Reporting:
- Prepare a weekly status report for the weekly meetings. This report would consist of an update of deliverables based on checklist with dates, the status and follow-up results from each category.
- Maintain time spent on activities.
Budget
- Help create and track a modest budget.
Knowledge & Skills
Candidate should be capable of initiating and maintaining strong personal relationships. In addition, he/she should be able to rotate and coordinate with all the departments involved to ensure the completion of the associated marketing programs. A high degree of organization and self-motivation is required. This person must quickly learn the product and the market. He/She must also stay aware of the upcoming company opportunities to ensure participation with the reseller partners whenever it makes sense.
Related Job Searches:
- Company:
TOMS Singapore - Designation:
Marketing & Operations Intern - Profession:
Design / Creative, Marketing / Public Relations, Sales / Retail - Industry:
Retail / eCommerce