The Karting Arena Pte Ltd – Social Media & Marketing Intern

The Karting Arena Pte Ltd (TKA) was incorporated on 1st September 2020. We are an associate company of The Karting Arena @ Bukit Timah - the only Electric Karting company in Singapore. The Karting Arena @ Jurong is a motorsports arena that seeks to elevate the Karting scene in Singapore by providing high octane, action-packed motorsports events . TKA aims to be the first fully-integrated multipurpose motorsports and entertainment facility to cater to a wide-array of sporting and corporate events. TKA is a safe and controlled motoring environment that can accommodate large crowds, whether as a local social destination or as a tourist attraction for overseas visitors.

The circuit boasts of a 700m track length, with 9 turns to put the racers' skills to the test. The configuration is suitable for both amateur and professional racers. The fully integrated complex includes a VIP Paddock Hospitality area, Racers Lounge and entertainment facilities ideal for events and corporate entertainment.

The Karting Arena is run by a team of enthusiastic and passionate people to bring together a unique and memorable experience for our customers.

We are looking for a passionate, energetic and creative individual who is able to develop and create engaging, results driven content that aligns with our automotive brand direction and engages with the relevant demographic group.

Responsibilities

• Handling of the brands' social media assets and accounts, including interacting with users and responding to comments and inquiries
• Manage scheduling and publishing of social content
• Create, suggest, develop and execute social content on all social media accounts from planning interesting feeds, writing captions, engagements, promotions and collaborations
• Collaborate with Marketing team to create social media calendar
• Work with Marcom manager to identify and develop KOLs that may be suitable for the brands
• Assist in creating and editing of video and photo content.
• Attend events to produce live social media contents and messages
• Develop and maintain a unified brand voice for all brands across various social media channels
• Provide reporting, tracking, insights and analysis of various platforms’ performance for automotive brands and competitor brands
• Assistant Marcom Manager in various marketing initiatives
• Ad hoc duties may arise

 Requirements

• A deep Passion for social media and high proficiency with social media platforms and management tools.
• Diploma / Degree in related discipline.
• Proficient in video and photo editing tools for use on social media.
• Proven track record as a creative storyteller. Strong familiarity and/or proficiency in photography, video production and graphic design would be a plus.
• Strong copywriting and copy edit skills
• Passion and interest in luxury sports cars and vehicles is an added bonus
• Passion and interest in Go karting is an added bonus
• An understanding of what drives web content, social media and how it should be presented.
• Wide interest and knowledge of local young adult audiences’ preferences and digital/ social media trends.
• Good organizational and time management skills.