Taizjo is a lifestyle accessories brand with an emphasis on design different so you can “carry” your dreams with elegance, zest, creativity & fun.
Our products bring convenience and style to travellers, go-getters & game-changers, empowering you to become more productive by keeping essentials close and handsfree that creates everyday pieces for everyday life. means “to carry” (带走) - we create quality and practical lifestyle pieces that make a difference with and in, on an everyday basis, and our vision is for people to #TakeitAnywhere with their dreams, career, family and personal life.
We promote a culture of creativity, collaboration, kindness and respect, and work together with our people to grow them on professional and personal levels.
We are looking for a digital marketing & PR/social intern to join our work family and grow our capabilities in brand and content creation together with us.
This person will be responsible for assisting the directors in coordinating and executing all digital marketing and PR initiatives, including social and digital marketing campaigns, ad spend and press communications, working with the creative team to create the content needed to communicate brand messages, with the primary objectives being to drive traffic and revenue, improve conversion rates, increase customer retention and brand awareness.
This person will also be implementing, tracking and optimising our digital platforms, communication channels and media relationship to deliver a consistent experience to our customers to strengthen brand loyalty and increase sales.
Our ideal candidate is fast learner, keen to delve deep into data and digital marketing, personable and relational, analytical, and ideally has experience working with data to qualify and deliver results. This person is also personable and able to build strong relationships with community, influencers, media and more. They can work independently but also works well in a team, values relationships and is dependable and trustworthy.
Job Responsibilities (including but not limited to) :
Marketing:
- Lead the marketing and communication efforts of the brand to the world with the aim to grow brand awareness, drive traffic and revenue, improve conversion rates, strengthen brand loyalty, improve customer retention and increase sales
- Create and develop marketing strategies, inclusive of concepts, campaigns, PR efforts, communications, materials and execution across multiple platforms
- Responsible for consumer/trade marketing management and visuals/brand voice across all media and communications channels, including social media platforms
- Plan budget and projections for marketing campaigns across platforms, and ensure that collaterals and placements are in line with brand direction and campaign themes, and analyse the return on investment and effect on sales
- Work with content creation and creative team on image/collateral creation - product shoots, linesheets, advertising executions and any other visual projects in line with brand building or marketing activities
- Work together with brand team and management to devise sales and partnership strategies e.g. new markets, new concepts and merchandise ideas, pop-ups, collaborations, that increase brand awareness and revenue
- Devise and implement on-trend digital strategies that drive traffic and web conversion
- Analyse and assess the performance of all marketing efforts and engagement
Business Development
- Grow and develop the brand’s identity by way of communication style, creative executions and customer service/outreach
- Identify key moments and influencers to develop strong partnerships to meet sales and growth targets
- Responsible for growing the brand footprint and awareness and revenue in key strategic markets
- Planning and presenting reports on account progress, goals, and quarterly initiatives to management and team
- Work with team to analyze and assess performance on sales efforts
Qualifications Needed -
Previous work experience of 2-4 years in a relevant job scope preferred
Undertaking or Holding Relevant Bachelor’s degree or diploma preferably in Business, Marketing, Communications.
Proficient in Microsoft Office (particularly Word and Excel) and email management, Adobe Photoshop
Strong verbal & written communication skills (English)
These are a few key elements expected in order for you to excel in this role -
Loves fashion, lifestyle and keeping up with trends, and playing a role in a growing start-up
Creative and enjoys coming up with new ideas and strategies, able to think strategically, shows initiative, detail oriented and conscientious, pro-active
Responsible and follows through on projects well
Writes and communicates well
Personable and relational
An affinity for analysing data and making good observations from numbers and reports
Be a team player that is communicative, responsive, teachable and willing to learn
Highly committed and have a proactive, ‘can-do’ attitude
Able to work independently, efficient, fast, responsible, trustworthy and able to meet timelines
Comfortable in a fast-paced entrepreneurial environment, with a genuine interest in being part of making a difference
Related Job Searches:
- Company:
TAIZJO (Real Help Pte Ltd) - Designation:
Digital Marketing & PR Intern - Profession:
Marketing / Public Relations - Industry:
Retail / eCommerce - Location:
Queenstown