Stories of Asia – Digital Marketing Specialist

Stories of Asia (SOA) is Asia’s fastest-growing Storyteller Incubator that seeks to empower the Asian community with a voice through storytelling. 

We are a team of people who are passionate about giving a voice to the voiceless, and do it through a variety of mediums such as articles, videos, podcasts, and community events.

Through our work across 7 chapters (Singapore, Malaysia, Philippines, Indonesia, Vietnam, Myanmar and Hong Kong) and counting, we seek to inspire positive change, share lessons and connect like-minded people to create value for our community.

We are currently looking for an SGUnited Trainee who is passionate about writing to take on many of the interesting profiles we have to feature, as well as client work.

Job responsibilities

• Lead, plan, and execute integrated digital marketing campaigns from concept to execution for a portfolio of clients across various industries.

• Work on digital marketing projects that include components such as digital advertising campaigns, marketing database building, content marketing, email marketing campaigns, event marketing, SEO, SEM, and more.

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs); then identify trends and insights, and optimize spend and performance based on the insights.

• Come up with solutions to improve content and ad performance.

• Actively service existing accounts, manage client relationships, and develop content for client social media accounts (while being supported by the in-house content team).

• Participate in new business pitching and creative strategies.

Skills and experience required

• Proficient in handling Google Analytics and Facebook and Instagram ads.

• Has experience in lead generation and user acquisition, as well as growing communities and user retention.

• Knowledge of current tech trends, such as NFTs is a bonus.

• 1-3 years of marketing experience.