Snaphunt Pte Ltd – Marketing Content Writer

• Work alongside & learn from best in class talent
• Flexible working options
• Opportunity within a company with a solid track record of performance

The Job

You will be responsible for :

• Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
• Creating and managing all marketing material and collateral in line with brand direction.
• Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.
• Tracking effectiveness of various campaigns and course correcting as required.
• Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.
• Leading the planning and implementation of PR and initiatives related to the brand.
• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
• Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
• Reviewing and optimising the design and content of all online assets including the company website and social media pages.
• Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
• Using A/B testing to optimise digital marketing performance.
• Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
• Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.
• Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.
• Developing and managing the editorial calendar to ensure deadlines are met.
• Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.
• Managing relationships with external marketing agencies.
• Ensuring consistency of brand voice, style and tone across all content.
• Driving performance marketing via Display Ads, Facebook Ads, Google Ads and SEO / SEM.
• Planning and executing viral marketing campaigns across a range of social media platforms.
• Analysing content traffic metrics and effectiveness of campaigns and messaging to explore ways of improving content marketing ROI.
• Developing and managing the editorial calendar.

Ideal Candidate

Skills Required:

• You have at least 1 year experience ideally in Content Management, Digital Marketing or Marketing Communications within Media & Entertainment industry.
• You have the ability to develop engaging content for a wide range of audiences.
• You are a creative marketing professional, preferably with a strong content creation and writing background.
• Experience within Content Management, Content Planning, Social Media / Viral Marketing, Content Analysis and Performance marketing would be a strong advantage.
• You have good knowledge of Other.
• You are highly goal driven and work well in fast paced environments
• You are adaptable and thrive in changing environments
• You enjoy finding creative solutions to problems

Ref: JRQUYM78FI