Snaphunt Pte Ltd – Marketing Content Writer

We are proud yet humbled to be given the chance to work with every homeowner to ensure that we are able to bring out the perfect vision of a perfect home as the homeowner imagined. 

• Work alongside & learn from best in class talent
• Flexible working options
• Opportunity within a company with a solid track record of performance

The Job

You will be responsible for :

• Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
• Creating and managing all marketing material and collateral in line with brand direction.
• Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.
• Tracking effectiveness of various campaigns and course correcting as required.
• Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.
• Leading the planning and implementation of PR and initiatives related to the brand.
• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
• Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
• Reviewing and optimising the design and content of all online assets including the company website and social media pages.
• Planning and control of the digital marketing budget and spend by allocating budgets to different channels.
• Using A/B testing to optimise digital marketing performance.
• Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.
• Working closely with the business to create an effective content marketing strategy and editorial plan in line with business objectives.
• Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales and customer retention.
• Developing and managing the editorial calendar to ensure deadlines are met.
• Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.
• Managing relationships with external marketing agencies.
• Ensuring consistency of brand voice, style and tone across all content.
• Driving performance marketing via Display Ads, Facebook Ads, Google Ads and SEO / SEM.
• Planning and executing viral marketing campaigns across a range of social media platforms.
• Analysing content traffic metrics and effectiveness of campaigns and messaging to explore ways of improving content marketing ROI.
• Developing and managing the editorial calendar.

Ideal Candidate

Skills Required:

• You have at least 1 year experience ideally in Content Management, Digital Marketing or Marketing Communications within Media & Entertainment industry.
• You have the ability to develop engaging content for a wide range of audiences.
• You are a creative marketing professional, preferably with a strong content creation and writing background.
• Experience within Content Management, Content Planning, Social Media / Viral Marketing, Content Analysis and Performance marketing would be a strong advantage.
• You have good knowledge of Other.
• You are highly goal driven and work well in fast paced environments
• You are adaptable and thrive in changing environments
• You enjoy finding creative solutions to problems

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