Snaphunt Pte Ltd – Email Marketer

• Opportunity within a company with a solid track record of performance
• Flexible working options
• Fantastic work culture

The Job

Your Responsibilities will include:

• Email Campaign Planning: Develop a strategic plan for email marketing campaigns, including setting objectives, defining target audiences, and deciding on the type of content to be delivered via email.
• Audience Segmentation: Segment the email list based on various criteria such as demographics, behavior, or preferences to send targeted and relevant content to different groups or recipients.
• Content Creation: Collaborate with content creators and copywriters to craft engaging and informative email content, such as newsletters, promotional messages, product updates, or educational materials. 
• Design and Branding: Ensure that email templates and designs align with our client's branding guidelines, including logos, colors, fonts, and style. 
• Scheduling and Deployment: Manage the timing and frequency of email campaigns, as well as utilize email marketing software (ActiveCampaign) to send emails to the intended recipients.
• Personalization: Implement personalization strategies to make emails more relevant and appealing to individual recipients. This may involve dynamic content, product recommendations, or personalized subject lines. 
• Testing and Optimization: Conducting A/B tests to optimize various email elements, such as subject lines, and calls to action. And content, based on data and performance metrics. 
• List Management: Maintain a clean and up-to-date email list, ensuring compliance with email regulations, and managing subscriptions, bounces, and unsubscribes.
• Measurement and Reporting: Track the performance of email campaigns by analyzing key metrics like open rates, click-through rates, conversion rates, and revenue generated. Preparing reports to gauge success of campaigns. 
• Compliance: Ensure that email campaigns comply with legal regulations and industry standards, such as CAN-SPAM, GDPR, and CASL.
• Automation: Implement and manage email marketing automation tools to streamline processes and send triggered emails, such as welcome messages, abandoned cart reminders, or follow-up sequences.
• Feedback and Improvement: Gather and analyze feedback from recipients and stakeholders to make data-driven improvements to email campaigns and strategies.
• Integration: Collaborate with other departments or teams, such as sales, customer support, or IT, to integrate email marketing with broader business goals and systems.

Ideal Candidate

• Bachelor's degree in Marketing, Communications, or a related field (preferred).
• 5 years of proven experience in email marketing, including campaign strategy, execution, and analysis.
• 2-3 years of experience in Information Product Experience.
• Proficiency in ActiveCampaign (email marketing tool).
• Strong analytical skills with the ability to interpret and act on email marketing data.
• Excellent copywriting and content creation skills.
• Knowledge of email marketing best practices and industry trends.
• Exceptional communication and teamwork skills.
• Knowledge of the company and its founders.

Ref: 1IXZXEY17E