Snaphunt Pte Ltd – eCommerce Creative Lead

Mellanni is a US-based textile brand dedicated to providing exceptional home products to families worldwide.

Job Summary

The Creative Lead owns the execution and ongoing optimization of Mellanni’s visual marketing assets across Amazon, DTC, and additional online marketplaces. This role is hands-on and delivery-focused, working with both existing image and video assets as well as new creatives developed through AI-assisted and traditional design tools.

This position requires strong e-commerce experience, a deep understanding of Amazon content standards, and the ability to translate brand direction into scalable, high-performing creative output. The Creative Lead partners closely with marketing leadership and performance teams to ensure all assets are accurate, on-brand, and aligned with business objectives.

Core Responsibilities

Content Production & Creative Ownership

• Own day-to-day creative execution across Amazon, Shopify, email marketing, and paid media
• Produce, update, and optimize product imagery, lifestyle visuals, short-form video, and supporting graphic assets
• Adapt approved creative concepts into multiple formats, sizes, and placements across channels
• Ensure creative output consistently meets Mellanni brand standards, quality benchmarks, and performance needs

Amazon Content Management

• Lead ongoing updates to Amazon PDPs, A+ Content, and Storefront assets
• Execute seasonal refreshes, promotional updates, and merchandising changes
• Ensure accuracy and consistency of product visuals, claims, and messaging across all Amazon listings
• Maintain compliance with Amazon content guidelines and best practices

AI-Assisted Creative Workflow

• Leverage AI tools for image generation, video creation, and copy support to accelerate production
• Review, refine, and finalize AI-generated outputs to meet brand, quality, and accuracy standards
• Build and maintain organized prompt libraries and reusable AI workflows
• Stay current on emerging AI tools and apply them thoughtfully within an e-commerce context

Cross-Functional Collaboration

• Partner with PPC, influencer, and e-commerce teams to deliver creative assets on schedule
• Support structured creative testing by producing iterations and variations as requested
• Coordinate asset updates, handoffs, and version control across platforms

Asset Management & Documentation

• Maintain organized creative libraries, naming conventions, and version control
• Document repeatable workflows for AI-assisted and traditional content production
• Support continuity and knowledge sharing within the marketing team

Packaging Design & Production Support

• Design and update packaging artwork in line with established brand standards and product requirements
• Prepare print-ready files according to factory specifications, dielines, and packaging templates
• Ensure accuracy of dimensions, barcodes, claims, regulatory text, and required markings
• Coordinate revisions with internal stakeholders and suppliers
• Maintain structured packaging files and version control across SKUs

Required Experience & Qualifications (Must-Haves)

• Proven experience in e-commerce creative production, preferably within a consumer goods or DTC brand
• Hands-on experience working with Amazon content, including PDPs, A+ Content, and Storefronts
• Strong understanding of performance-oriented creative for marketplaces and paid media
• Demonstrated ability to manage multiple assets, updates, and priorities simultaneously
• Experience using both traditional design tools and AI-assisted creative workflows
• High attention to detail, especially related to accuracy, claims, and compliance

Ideal Candidate Profile

• Senior execution-focused creative with ownership mentality
• Comfortable working within established brand systems while improving and scaling them
• Fast, organized, and detail-driven in high-volume production environments
• Curious, pragmatic, and disciplined in the use of AI tools
• Collaborative, responsive to feedback, and reliable under deadlines

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