Snaphunt Pte Ltd – Creative Design Lead (Remote)

• 100% Remote: Enjoy the flexibility and convenience of working from anywhere.
• Full-Time Position: Secure a stable and consistent work schedule.
• Similar Time Zone: Work seamlessly with a team in a compatible time zone.
• Established Company: Join a nearly 20-year-old successful & growing organisation.
• National Presence: Be part of a national Australian company.
• Meaningful Work: Contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
• Top-Tier Leadership & Team: Collaborate with 'A' leadership and 'A' players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO.
• Excellent Culture: Thrive in a positive and supportive work environment with a long-serving team.
• Data-Driven Decision Making: Enjoy prioritising data-driven strategies that ensure you make informed decisions, personalise marketing efforts, and improve customer satisfaction.
• Creative Freedom: Bring your unique design vision to life while collaborating with an innovative and forward-thinking team.
• High-Impact Role: Play a critical role in shaping the company’s brand identity and user experience across digital platforms.
• Diverse Projects: Work on a wide variety of design tasks, including UI/UX design, marketing collateral, and brand development, ensuring a dynamic and ever-evolving workload.
• Professional Growth: Access opportunities for continuous learning and skill development in design and related fields.
• Portfolio Development: Build a world-class portfolio by contributing to meaningful and high-visibility projects.
• User-Centred Design Focus: Be part of a team that values and prioritises user-centred design principles to create intuitive and impactful user experiences.

The Job

KEY RESPONSIBILITIES

Strengthen and Manage Partnerships:

• Develop and refine Smile’s visual identity to align with the company's mission and growth goals.
• Create existing and prospective stakeholder-focused design materials, including presentations, infographics, and branded content.
• Ensure all designs adhere to Smile’s brand guidelines, maintaining a cohesive and recognisable brand image across all channels.

Acquisition & Retention:

• Retail Dental Cover: Create visually appealing and high-converting designs for digital campaigns, landing pages, and social media to support new sales growth targets and retention rates.
• Enterprise Dental Cover: Design B2B-focused sales and marketing collateral, emphasising clarity and professionalism, to achieve new sales growth targets and retention rates.
• Use AI-driven tools for A/B testing and performance optimisation of creative assets.

User Experience Design:

• Lead the design of Smile’s digital platforms, ensuring seamless navigation and an exceptional user experience for retail members and enterprise members.
• Use AI and user analytics to identify and address pain points, continuously improving conversion rates and customer satisfaction.

AI-Driven Design Efficiency:

• Integrate AI tools (e.g., DALL·E, Adobe Sensei) to accelerate the design process and optimise the quality of deliverables.
• Collaborate with the data team to leverage customer insights for creating personalised, data-driven design strategies.

Cross-Functional Collaboration:

• Work closely with the marketing, sales, and product teams to translate business goals into impactful visual assets.
• Collaborate with the engineering team to ensure design feasibility and implementation accuracy across digital platforms.

KEY RESPONSIBILITIES

Brand Identity:

• Delivery of retail and enterprise visuals, and brand refresh within 90 days.
• Brand consistency score maintenance across all channels (measured via periodic audits).
• Create memorable campaigns that align with Smile's brand identity and break through with our target audience.

Campaign Performance:

• Enhance Retail dental cover campaign CTR.
• Improve Enterprise dental cover campaign CTR
• Optimise conversion rates for key landing pages.
• Experiment with new creatives and landing pages to discover brand assets that drive the highest campaign conversions.
• Work closely with the marketing and product team to improve website-wide conversion rate.

User Experience:

• Increase in Net Promoter Score (NPS).
• Reduction in bounce rate on Smile’s digital platforms

AI Utilisation:

• Demonstrable use of AI to meaningfully enhance design processes and outcomes.
• Time-to-market for design assets is reduced through strategic AI integration.

Collaboration:

• Positive stakeholder feedback scores maintenance from marketing, sales, and product teams (measured through quarterly surveys)..
• Completion of all design deliverables within deadlines, maintaining an on-time delivery rate.

Ideal Candidate

REQUIREMENTS

• This FULL-TIME ROLE will only suit someone who also meets the following requirements:
• Expertise in collateral design, UI/UX design, and ad creative.
• Proficiency in AI tools (e.g., MidJourney, DALL·E, Adobe Sensei) and design software (e.g., Figma, Adobe Creative Suite).
• Strong understanding of healthcare and B2B design nuances.
• Exceptional communication and cross-functional collaboration skills.
• Data-driven mindset with a focus on iterative improvements.

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