The Singapore Red Cross’s (SRC’s) Blood Donor Programme (BDP) works in partnership with the Health Sciences Authority’s Blood Services Group (BSG) to educate, recruit, retain, and recognise blood donors as part of our role as the National Blood Programme’s national recruiter.
With blood donors currently making up less than 2% of Singapore’s residential population, there is an ongoing and urgent need to build a sustainable donor pool towards ensuring a healthy and constant supply of safe blood at all times. To that end, BDRP’s mission is aligned with the following objectives:
- Educate the general public on the importance of blood donation towards recruiting eligible donors
- Recruit first-time donors with a view to retaining and converting them to become regular donors
- Recognise regular and champion blood donors and, in turn, inspire and retain a new generation of blood donors
- Work with key partners to ensure blood donation is convenient, safe, and accessible through community blood-drives and group donations at blood banks
- Work with key partners to elevate blood donation as a key pillar of our national and of organisations’ Total Defence, community building/resilience, philanthropy/charity, and healthcare agendas.
BDP’s Marketing and Communications function is responsible for the planning and implementation of key marketing and communications activities and initiatives aimed at raising awareness of the importance of blood donation, educating the general public and donors on relevant issues, and promoting the national blood programme as a fundamental pillar of community resilience.
Working in close partnership with internal and external stakeholders, the Visual Communications Intern will undertake and implement relevant activities to achieve these goals.
Principal accountabilities
- Design engaging new and update/improve on existing publicity collateral to visually communicate objectives (including multi-media, graphics, animations, illustrations).
- Create and edit new/existing marketing videos (.mp4, .prproj, .avi, .mov) for various platforms such as partners’ digital screens, social media etc
- Collaborate with the BDP team to develop and manage the social media calendar by creating engaging content.
- Provide relevant visual communications advice and support to colleagues as required.
- Ensure consistent messaging across all blood donation educational materials.
JOB SPECIFICATION
1. Qualifications and Experience:
- Studying in tertiary institution preferred
- All visual communications students welcomed
2. Required experience, skills, and knowledge:
Willingness to contribute to the promotion of a national health programme
- Ability to apply different digital marketing and communications skills
- Flair for design, including the ability to produce eye-catching marketing materials using Photoshop, Illustrator, InDesign, Video editing softwares and/or related programmes. Students are required to own their own laptop/tablet with design/video software
- Willingness to communicate and engage with various vendors, donors, staff, partners, in a variety of settings
- Ability to handle multiple projects with different timelines
- Resourcefulness in identifying solutions to apply in a non-profit setting
- Business-level proficiency in the use of MS Word, Excel, Powerpoint
- Students with a strong content-development (writing and design) background are encouraged to apply
Related Job Searches:
- Company:
Singapore Red Cross Society - Designation:
Visual Communications Intern - Profession:
Marketing / Public Relations - Industry:
Social Services - Location:
Bukit Merah