ROYAL INSIGNIA is a premier luxury brand for Medals, Jewellery, and Fine Gifts. Renown for its ability to produce intricate, creative, "one-off" masterpieces, the luxury house has over time become the darling of the affluent society. Favored by the business and elite society, ROYAL INSIGNIA has dominated a small part of the luxury world for its intricate and bold designs, sophisticated mix of material choices, aesthetic taste and the very personalized & detailed service it provides to its clients. The brand takes great pride in catering to an increasingly growing segment that now appreciates the richness of owning quality products born from a tradition of fine art.
To be successful in this job the candidate should be creative. He/she needs to actively source for content that will assist him/her in communicating the brand's values to our target customers. The candidate needs to be dynamic. Marketing has always been about innovation opportunities. The ideal candidate for this position should be innovative and always forward-thinking. He/she should be able to identify and capture every branding opportunity that presents itself.
This position is ideal for a candidate that thrives in a fast paced environment. The candidate should be highly resourceful and effective in communication. Excellent interpersonal skills are required to interact with the different stakeholders involve.
JOB DESCRIPTION
1. Identify key list of media in the region. Disseminate press information and pitch feature angles
2. Engage extensively in social media marketing:
- Build and execute social media strategy through competitive research, platform determination etc.
- Continuously improve by capturing and analysing the appropriate social data/metrics, insights and best practices
- Generate, edit, publish and share daily content that builds meaningful connections and interest in the brand
- Identify suitable online sites (eg. Blogs, publications) and create suitable editorial content to pitch to these sites
- Collaborate with other departments to manage reputation, identify key players and coordinate actions.
- Search Engine Optimization (SEO)
- Email marketing: Generate monthly EDM for customer database
- Engage existing customers through the planning of events and promotion
3. Identify potential customer segments and engage these customers to targeted content
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