Randstad Pte Ltd Singapore – CRM & Loyalty Intern, Asia Pacific

Our client is a US healthcare company with a broadly diversified business across consumer, pharmaceutical and medical device segments. They have an annual turnover of US$70 billion, with more than 125,000 employees across 60 countries with a heritage of more than 130 years.

Hiring for GIANT MNC PHARMACEUTICAL COMPANY!!

CRM & Loyalty Intern, Asia Pacific

(Jan 1 – 30 Jun, 2023, Full time Internship, Monday- Friday)

(Non-credit bearing internship- Requires LOA OR Credit bearing internship)

Faculty / Course Preferred:

Business

Objective

To learn the CRM & Loyalty landscape and join the team in driving activation and adoption improvement initiatives across APAC markets

 Areas to be covered

• CRM Performance reporting
• Lifecycle journeys
• Loyalty Program Performance and Renovation
• Digital Platforms (Web, App, Social) Member Engagement & Experience

Curriculum

• Support CRM and Loyalty program continuous evolution across Asia Pacific region by partnering with region and market key stakeholders to review and consolidate program digital assets, benchmarks and performance indicators
• Get exposure to business insights and analyses through performance dashboards, and support business insights development focusing on digital, CRM, loyalty reporting in partnership with data and technology teams
• Get exposure to and support user behaviour and experience tracking via Google Analytics and mobile measurement platform (user management, user adoption, integrated digital partner management, events tagging)
• Document user guides to contribute to regional digital resource tool kits

Support business testing activities for regional projects, in collaboration with markets.