Hello! We are a performance digital agency specialising in paid media (SEM, paid social, display, etc.) and affiliate marketing. Born in Hong Kong, Quokka Media was founded by media and advertising experts who are passionate about digital commerce. Together, we have more than 15 years of experience with background from world-class agencies servicing global brands in markets worldwide. Performance marketing is our forte, managing channels like paid search, paid social, display, video, native and more. We have also managed successful partner programmes, also known as affiliate programmes for advertisers globally across various industries.
Paid Media Specialist | Paid search (SEM), paid social, display, etc.
We are currently looking for a paid media specialist to help with running PPC campaigns on various platforms such as Google Ads, Meta Ads, LinkedIn Ads and more.
RESPONSIBLITIES
- Design, manage and execute pay-per-click (PPC) campaigns in Google Ads, Meta Ads, LinkedIn Ads and more.
- Conduct keyword analysis and look into search query reports on a regular basis.
- Regularly optimise campaigns by analysing keyword performance, bidding strategies, audiences, ad copies, CPC/CVR, etc.
- Writing of compelling ad copies
- Actively measure and execute A/B split testing for ad copies, landing pages, banners and more to ensure optimal campaign performance.
- Compile monthly PPC reports with comments and analysis of campaign performance.
- Proactively recommend and consult clients on how to improve performance from banner design, landing page design, etc.
- Conduct in-depth competitive analysis within our clients' industries and target markets.
- Research to stay on top of the latest trends in PPC advertising.
REQUIREMENTS
- Minimum 2 years of hands-on paid media experience.
- Self-starter, self-motivated work ethic.
- Proactive and a hunger to learn.
- Comfortable with numbers and a critical thinker.
- Google Ads certified preferred
- Excellent written and verbal communications skills
- Excellent command of English (Simplified and Traditional Chinese would be a plus)
- Proficiency in Word, Excel and PowerPoint.
- Highly organised and must be able to multitask.
WHAT'S IN IT FOR YOU
- Learn about performance digital marketing from a team of veterans
- Be part of a lean and dynamic team where you can quickly turn your ideas into a reality
- Remote working set-up
Related Job Searches:
- Company:
Quokka Media - Designation:
Media Specialist - Profession:
Advertising / Media - Industry:
Creative / Media