Publicist PR Pte Ltd – Marketing Assistant

PR & DIGITAL INTERN

SCOPE OF WORK

PUBLIC RELATIONS

Liaising on a daily basis with clients and the media, often via telephone and email;

Relationship building and networking with colleagues, clients and the media;

Monitoring the media, including newspapers, magazines, journals, broadcasts, newswires and blogs, for opportunities for clients;

Working as part of an account team to develop client proposals and implement the PR activity;

Preparing regular client reports and attending client meetings;

Researching, writing and distributing press releases to targeted 
media;

Promoting news stories and features to the media, known as ‘selling 
in’;

Collating, analyzing and evaluating media coverage;

Event management, including press conferences and promotional 
events; attending and promoting client events to the media;

• Assisting with the production of client publications, such as in-house
• magazines; - Commissioning market research; coordinating studio or
• location photography;

• Undertake research for new business proposals and presenting to potential new clients.
• Managing the PR aspect of a possible crisis situation.

DIGITAL INTERN

Responsible for the administration of the social media activity for our clients:

Day to day management of Facebook, Twitter and YouTube accounts and overseeing respective blogs

Working with teams across the practice to plan, create, execute and monitor social 
media campaigns across all the agency’s client list

Working with the Digital Marketing Manager to implement, monitor and 
improve social media strategy

Identifying new opportunities to exploit and expand social media presence

Make significant contribution to social media brand campaigns.

Implementing ongoing email marketing campaigns:

Working with teams across the agency to plan, create, execute and monitor email 
campaigns

Working with the Digital Marketing and Insight Manager to implement, monitor and 
improve our email marketing strategy


Identifying new opportunities to exploit and expand clients’ social media presence.

Implementing SEO campaigns:

Working with teams and external agencies where appropriate to implement the SEO strategy

Working with the editorial team to advise on optimising copy for search and implementing internal linking strategy

Identifying link building opportunities where appropriate and other avenues to improve Clients’ SEO.

General duties:

• Attending and reporting at team meetings
• To provide cover for the PR Manager when required.
• To pick up editorial and project duties during peak operational periods.