PractoPal is a next-generation Optical Management Software (OMS) designed specifically for optical retailers. Our all-in-one platform integrates POS, inventory management, CRM, analytics, appointment scheduling, and customer engagement tools to help eye care professionals deliver exceptional care while running efficient, profitable businesses.
Built for ECPs, by ECPs, our mission is to empower the optical industry with technology that simplifies operations, drives sales, and builds stronger relationships with patients.
We are looking for a creative and motivated Social Media Intern to join our marketing team. You’ll play a key role in building PractoPal’s brand presence across social platforms, engaging with our community, and supporting our content and campaign strategies. This is an exciting opportunity to gain hands-on experience in B2B SaaS marketing within the optical and healthcare space.
Key Responsibilities:
- Content Creation – Develop engaging content (graphics, videos, reels, carousels) for platforms like LinkedIn, Instagram, and Facebook.
- Social Media Management – Assist in planning, scheduling, and publishing posts using social media management tools.
- Community Engagement – Monitor social channels, respond to comments/messages, and engage with followers.
- Campaign Support – Assist in executing marketing campaigns, promotions, and product launches.
- Trend Research – Stay up-to-date with social media trends, competitor activities, and industry news to inspire content ideas.
- Analytics Tracking – Monitor key performance metrics, prepare reports, and recommend improvements.
- Event Coverage – Support content capture during trade shows, client visits, or corporate events.
Requirements:
- Currently pursuing or recently completed a diploma/degree in Marketing, Communications, Design, or a related field.
- Basic knowledge of social media platforms, content creation, and digital marketing principles.
- Proficiency in Canva, Adobe Creative Suite, or similar design tools is a plus.
- Strong communication skills (written & verbal) in English.
- Creative, detail-oriented, and able to work independently in a fast-paced environment.
- Interest in healthcare, technology, or optical retail is an advantage.
What You’ll Gain:
- Hands-on experience in B2B SaaS & healthcare marketing.
- Mentorship from experienced marketing and product teams.
- A portfolio of social media content and campaigns you’ve worked on.
- Exposure to a growing startup environment with real impact on projects.
Kindly note that only shortlisted candidates will be notified.
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