•As market leaders, Petrie PR is the only boutique luxury lifestyle communications specialist in Asia working across the Mainland China, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, Indonesia and Vietnam markets
•Petrie PR provides expert delivery in the luxury and lifestyle sectors influencing the most important relationships in Asia. Petrie PR knows Four Seasons extremely well having already worked on separate campaigns for Four Seasons Kuala Lumpur and Four Seasons Langkawi
•Petrie PR has in-depth knowledge and insight of working with luxury lifestyle brands and leaders in the hospitality industry. Launched in Hong Kong by Linda Petrie after founding client Swire Hotels appointed her to oversee their PR campaign, Petrie PR opened offices in Singapore to oversee the SE Asia markets, followed by an office in Jakarta as well as Beijing and Shanghai. Since its inception the team has evolved alongside the Petrie PR portfolio representing clients such as Alila Hotels and Resorts, Aman Resorts, Belmond, Jean-Michel Gathy, Moët Hennessy, Katharine Pooley, Hakkasan Group, The Datai Langkawi, Nihi Sumba, Wilson Associates, the Conrad Maldives Rangali Island, Taipa Village Destination Macau, Karl Lagerfeld Hospitality, St. Regis Hong Kong, The Reverie Saigon, CHAO Hotel, JOALI Maldives, Aspen Snowmass, Perfect Moment, Song Saa Private Island and the Palace Hotel Tokyo
•Petrie PR Track Record = 28 years of expertise representing the world’s leading luxury lifestyle, design and hospitality brands
The Intern’s role is to assist and support the day to day running of client campaigns and the successful operation of the office. The position is seen by the Company primarily as a training role which will hopefully lead to more senior positions if both the employee’s aptitude and the vacancy allows.
In terms of your “day to day” duties specifically, you will be expected:
· To undertake proactive media pitching
· Work with the Managing Director to coordinate executive interviews, media events and press conferences
· To help in the organisation of press functions and press trips
· To research any third party information on behalf of clients
· To help with ideas and information, contributing to the success and smooth running of the individual client campaigns
· To be responsible for the press cuttings resulting from our work for our clients
· To be responsible for the forward features planning and pitching on behalf of our clients
· To help distribute press releases on behalf of our clients
· To help compile and distribute monthly / quarterly reports on our activities for our clients
· To operate our filing systems
· To update press kits/press releases on behalf of our clients
· To be in charge of client images including distribution
· To be in charge of our stationery and brochure material on behalf of our clients, re-ordering as required
· To provide general research and administrative support including updates/maintenance of the media database
· To undertake any other duties requested by the Managing Director
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Petrie PR Pte Ltd - Designation:
Intern (Travel & Lifestyle PR) - Profession:
Marketing / Public Relations - Industry:
Creative / Media