Paula’s Choice – eCommerce Campaigns Manager

Key responsibilities include:

Managing E-commerce Marketplace Campaigns

• Develop and manage positive relationships with various key account managers to secure the best exposure and visibility on ecommerce marketplaces, investing only in winning initiatives.
• Manage assortment and pricing strategies on each platform.
• Ensure that marketplace campaigns and objectives are not in direct conflict with D2C campaigns.
• Ensure that all marketplace-generated brand content and images are aligned with brand guidelines.
• Ensure that all marketplace campaigns are carried out according to initial agreements with key account managers.
• Assess the results and effectiveness of campaigns for reporting purposes.

Managing D2C Campaigns

• Develop an innovative campaign strategy integrated with media channels to elevate the company as a significant customer-centric D2C player in the Beauty industry, in terms of customer experience, revenue and profitability.
• Stay updated on industry/consumer trends and competitive landscape to create effective campaigns that prioritize building loyalty through means other than price promotions.
• Work with D2C collaborators and media partners in driving customer acquisition
• Ensure that creative team delivers brand-aligned D2C campaign content on site, social media and EDMs in a timely manner.
• Partner with Customer Excellence and use data to optimize chat and email conversations across channels to drive conversion, customer satisfaction and revenue during campaigns.
• Work with Operations team to ensure inventory readiness for upcoming campaigns.
• Assess campaign results and effectiveness while selecting the right metrics to evaluate the brand’s success on D2C compared to other platforms.
• Constantly test and iterate, track, measure and analyze all initiatives to report ROI

Public Relations

• Manage & select PR and KOL programs to execute, to grow brand awareness and online presence during campaigns.
• Maintain relationships with key media personnel and prepare press releases/media kits for new product launches or campaigns
• Track, measure and analyze ROI of initiatives, taking into account short, mid and long-term viability.

Administration & Reporting

• Presenting campaign plans to HQ.
• Monitoring and reporting of business results and campaigns via presentations to HQ.
• Keeping tabs on A&P costs as well as ROI

Leadership and Development

• Identify talent opportunities and attract proven performers.
• Create an environment where team is supported, motivated and encouraged to bet big for the business.
• Clearly communicate D2C/Marketplace campaign strategies to the team and ensure collaboration with proper partners to execute/leverage
• Work closely with HQ to stay updated on latest changes in brand guidelines/ policy, and regularly communicate important updates to the team
• Develop and nurture team to achieve best internal/external practices

Requirements:

• A High proficiency in English, both written and spoken.
• A University degree, preferably in Marketing/Business.
• At least 2-5 years working experience either with an ecommerce marketplace (e.g. Shopee/Lazada/Amazon/Zalora), or a brand-focused business with backend experience of the marketplace platform.
• A proven track record of leading successful brand campaigns, hiring and retaining high performance talent.
• At least 2-5 years working experience with a beauty/skincare/luxury brand.
• Prior experience using Shopify, and strong computer skills including PowerPoint, Excel, Word and Outlook.
• Prior experience in running campaigns on Google and Facebook.
• Strong interpersonal skills and presentation abilities to unite key stakeholders and cross-functional partners.
• Foundational knowledge of email marketing, preferably with prior experience in Mailchimp or Klaviyo.
• Foundational knowledge of A&P management.

 You are:

• A Visionary but commercially-minded; consumer-focused; customer champion.
• Passionate about beauty/skincare, and are excited about the brand.
• A strong negotiator and analytical thinker that is brand focused.
• Meticulous, and demonstrate high attention to detail.
• A Collaborator who values integrity, innovation, respect and excellence.
• Strategic yet hands on; someone who strives to ensure that their vision is well executed in reality.
• Highly creative and frequently have original, out-of-the-box ideas.
• Diplomatic and tactful leader who can provide leadership, is unafraid to set high standards, foster creativity and flexibility, while motivating his/her team to bring innovation to the business.
• Curious and open to the ideas of others; not afraid to make a mistake and take calculated risks.
• Resilient and solutions-oriented; you never give up