Christian Dior described himself as a fashion and perfume designer. The House of Dior, founded in 1946, changed the face of ladies’ style forever when its New Look was unveiled in the halls of 30 Avenue Montaigne on February 12, 1947. The revolutionary look was accompanied by a fragrance, Miss Dior, the finishing touch designed to “leave a trail of desire in a woman’s wake”. This timeless perfume was the first fragrance created by a visionary brand which invented the concept of global beauty with its Rouge Dior and subsequent cosmetic lines. The current-day trustees of this legendary expertise – François Demachy, Dior perfumer-creator, and Peter Philips, creative and image director of Christian Dior make-up – are the heirs to Christian Dior’s perfectionism. The worldwide renown of the House’s creations is partly down to its seductive muses, including Charlize Theron, Natalie Portman and Robert Pattinson.
In a Dior image upgrade context at POS & a challenging competitive environment, the Trade Marketing Assistant will help the Trade Marketing Project Managers to ensure the roll-out of the 360° maximization in all the TR APAC markets and implementation of the regional marketing plan.
NEWSLETTER
- The Trade Marketing Assistant gathers all the launches pictures from all the markets and makes sure no element is missing (on counter / on podium).
- He / she organizes a complete and clear presentation of those pictures and highlights the best practices in the region.
- He / she gathers pictures from the competition and highlights the most interesting events and activities in the region
EVENTS REPORTS
- For exceptional events, the Trade Marketing Assistant selects the best pictures and organizes a complete presentation of all the 360° elements specifically developed.
SALES CYCLE
- Before each sales cycle, the Trade Marketing Assistant helps the Trade Marketing Project Managers organizing the Trade Workshop.
- He / she help gathering all the markets’ feedback and consolidating the final presentation.
PROJECT MANAGEMENT
- The Trade Marketing Assistant helps the Trade Marketing Project Managers developing trade tools for each initiative.
- He / she helps gathering the markets’ needs and follows up with contractor and suppliers, checking artworks, giving comments, ensuring quality of realization, and making sure the production meets deadline.
- He / she helps following up on any other trade projects including regional production (i.e. POSM).
DIGITAL
- The Trade Marketing Assistant helps the Trade Marketing Project Managers developing digital content for all the markets.
- He / she follows up on each post, in terms of numbers and customers reach.
- He / she gathers all the information and prepares a report if needed or include them in the events reports.
OTHERS
- The Trade Marketing Assistant helps the Trade Marketing Project Managers on any other operational task (i.e. organizing packages sending to the markets after regional production).
Requirements:
- University students who wish to get in-depth knowledge in marketing and get exposed to a leading luxury beauty Brand – the House of Dior.
- Appreciation of luxury universe.
- Competent at Microsoft Excel and Powerpoint
- Independent highly motivated fast learner.
- Positive attitude with good communication skills
- Enjoy team work, maintain good relationship with office and field team members
- Able to commit 6 months for the internship from Jan - Jul 2018
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