Miele has been an independent family-owned company since its establishment in 1899 and is equally committed to its owners, employees, customers, suppliers, the environment and society.
The company focus is on manufacturing household appliances for the kitchen, the laundry room and for floorcare, as well as appliances for use in commercial operations and medical facilities ("Miele Professional"). The strategic vision is to be the world’s most trusted and desirable premium brand.
Miele offers products to its customers that set the standards for durability, performance, ease of use, energy efficiency, design and service. This corresponds to the guiding principle "Immer besser" which the founders Carl Miele and Reinhard Zinkann printed on their first machines - and which characterises Miele to this day.
The company focuses exclusively on the Miele brand and its consistent positioning in the premium segment. Miele stands for long-term thinking and planning, continuity of values and goals, good relationships with customers and suppliers, as well as an employee-oriented corporate and leadership culture.
Event & Communication:
- Using the full marketing mix for the company’s marketing communications
- Manage monthly press monitoring and collation of press clippings
- Manage inventory of marketing and organizing effective and timely distribution of these materials
- Assist in planning, developing and implementing effective marketing communication campaigns.
- Support selected marketing event activities by managing marketing collaterals, RSVP & attendance, logistics, and correspondence; selected events to be approved by Marketing Director in advance
- Writing & adapting copy for all marketing collateral, including brochures, letters, emails and website
- Manage general marketing administration such as purchase requisitions and quotation requests from marketing vendors etc.
- Involvement in new product launches
Digital Marketing:
- Maintain and update product and marketing information on webshop and website on a daily basis
- Participate in the creation of social media content, monitoring the delivery of content onto Miele’s social media platforms, ensure adherence to the Organization’s guidelines.
- Assist to create SEO-optimised copy for a range of platforms in the form of blogs, product descriptions, articles and reports
- Use Google Analytics to analyze and report on key digital marketing campaigns for each quarter
- Liaise with the team to create online and offline marketing material for promotions
In addition to the duties which this job normally entails, the Intern may from time to time be required to undertake additional or other duties as necessary to meet the needs of the Company’s business.
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