Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.
We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.
Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.
Responsibilities
1. Monitor and track media landscape shifts, audience behavior trends, and competitor activities that may influence Mediacorp's strategic and commercial positioning; collaborate with teams to translate findings into actionable insights and recommendations.
2. Support the tracking and analysis of Mediacorp's and competitors' media performance across TV, Radio, Digital, Social etc platforms to generate actionable insights for internal stakeholders.
3. Prepare, maintain, and enhance Power BI reports and dashboards to ensure data relevance, accuracy, and timeliness for business decisions.
4. Assist in compiling and evaluating transmedia campaign reports, measuring effectiveness against advertisers' key performance indicators (KPIs).
5.Contribute to the development of platform, segment, and vertical insight decks using primary and secondary research data to support advertising and sales strategies.
6. Conduct ad-hoc data analyses and research requests, ensuring deliverables are accurate, timely, and aligned with stakeholder needs.
Qualifications
Requirements
1. Strong analytical and numerical aptitude, with the ability to interpret and communicate data insights clearly.
2. Proficient in Microsoft Office applications and familiar with business intelligence and AI tools such as Power BI, Tableau, and ChatGPT Enterprise.
3. Basic knowledge of programming or data query languages (e.g., SQL, Python) is an advantage.
4. Background or coursework in statistics, marketing analytics, business, or market research.
5. Detail-oriented, organized, and comfortable working with large datasets to identify actionable insights that support decision-making.
(Applicants must commit to at least a three-month full-time internship period)
Kindly note that only applications submitted via the given job link will be considered. We regret that only shortlisted applicants will be notified
Related Job Searches:
- Company:
Mediacorp Pte. Ltd. - Designation:
Internship - CIA-Consumer Insights - Profession:
Others / General Work - Industry:
Creative / Media - Location:
Queenstown