McLaren Automotive Asia – Marketing Intern

Company
McLaren Automotive Asia
mclaren.com
Designation
Marketing Intern
Date Listed
22 May 2019
Job Type
Entry Level / Junior Executive
Intern/TS
Job Period
From Jul 2019 - Dec 2019
Profession
Marketing / Public Relations
Industry
Creative / Media, Others
Location Name
McLaren Automotive Asia 7 Temasek Boulevard Suntec Tower One #37-01
Allowance / Remuneration
$1,000 monthly
Company Profile

McLaren Automotive is a British manufacturer of luxury, high-performance supercars - developing and utilising technology and learnings from five decades of race-winning success to set new benchmarks in terms of performance and efficiency on the road.

This internship will challenge and provide you with hands-on experience in managing regional marketing and operational strategies. During this internship period, you will:

  • Liaise with the Asia Pacific markets ranging from Japan to New Zealand, for all sales and marketing operations
  • Lead the planning and execution of regional activities, including the Singapore F1 Grand Prix, media planning, track events, retailer workshops etc.
  • Gain insights into regional and global business operations
Job Description
  • Strategic Planning & Branding 
  • Support the development and execution of 2019 and 2020 regional marketing strategy, calendar and initiatives covering the areas of Communications, Events, CRM, PR
  • Manage quarterly submissions and review of dealer marketing activities
  • Serve as the key custodian of the McLaren brand in the region and drive full implementation of new global visual identity and brand guidelines across the region 
  • Participate in strategic brand research projects in the region where necessary


  • Regional Events Planning & Execution
  • Assist marketing manager in budget management and resource allocation process 
  • Partake in end-to-end regional events planning and lead execution with support of external PR and event agencies/ dealers 
  • Conduct and partake in agency briefs
  • Manage overall project timelines and assume budget administration duties 
  • Plan and prepare entire event programs targeted at different end-customers - McLaren global executives, dealers, media and VVIPs
  • Manage overall guest experience at events 
  • Assist with on-site execution of marketing events


  • Training
  • Pro-actively identify gaps of product and brand knowledge within dealer staff and work with marketing manager to rectify gaps
  • Lead the planning and execution of regional marketing workshops for dealer network to support new product launch and on-boarding of new marketing staff within the region
  • Marketing Reporting & Administration
  • Manage and track purchase orders and revenue from marketing events.
  • Collate quarterly marketing reports from retailers
  • Support reporting and presentation requirements to central and regional team.
  • Compile media press kits, press releases and marketing collaterals
This position is already closed and no longer available.  You may like to view the other latest internships here.

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