As a leading education technology company, McGraw Hill is focused on balancing digital transformation with traditional publishing to enhance student learning. McGraw Hill has been a classroom staple for over 130 years by working to create learning experiences that meet the changing needs of students, educators and institutions. By being flexible and adaptable, McGraw Hill remains at the forefront of innovation by developing new ways to join digital learning with education.
We have offices across North America, Latin America, India, China, Asia Pacific, Europe, the Middle East and South America, and our solutions are available in nearly 60 languages.
Traineeship Description:
As a Digital Marketing Specialist, you will be responsible to design, create, deliver and monitor digital marketing programs to support expansion and growth of the McGraw Hill’s brand, product & solutions in Asia region. This includes digital campaign execution & deployment, web content, search engine marketing, search engine optimization. The candidate should be a team player with good time & project management and communication skills. You will be reporting to Senior Manager, Marketing Asia as part of Asia marketing team.
Specific Responsibilities:
- Develop and manage digital marketing campaigns as defined to drive business goals.
- Develop and manage local social media strategies and ensure a strong presence of McGraw Hill Asia and our portfolio offerings on social media.
- Improve & drive on our web presence to boost.
- Measure and report performance of all digital marketing campaign and assess this against target.
Competencies to learn:
- Experience and hands on execution in end to end digital marketing campaigns deployment
- Exposure & Appliance of marketing knowledge and concepts into practical deliverables
- Interpersonal skills development such as teamwork & Collaboration across functional and cross functional team (matrix organisation), accountability
Education Qualifications Required for the Traineeship Role:
- Degree in Marketing / Digital Marketing
Duration of Traineeship Offered:
- 9 Months
Eligibility Criteria for SGUnitedTraineeships:
- Singapore Citizen or Permanent Resident; and
- Graduated or graduating in calendar year 2019 or 2020 from ITEs, polytechnics, universities, or other educational institutions (e.g. private universities and overseas institutions); or
- Graduated earlier from above institutions and completed National Service in 2019 or 2020.
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- Company:
McGraw Hill Singapore - Designation:
Digital Marketing Specialist #SGUnitedTraineeships - Profession:
Marketing / Public Relations - Industry:
Others - Location:
Jurong East