Link Asset Management Limited (Link) is a leading, independent, and fully integrated real estate investor and manager focusing on the APAC region. It manages Link Real Estate Investment Trust (Link REIT, Hong Kong stock code: 823), one of the largest REITs in Asia, and its real estate investment portfolio. Link also aims to leverage its investment management capabilities to serve as a trusted investment manager to capital partners through its business line, Link Real Estate Partners.
Building on its strong track record over almost two decades, Link targets to deliver resilient returns and growth to its unitholders. Link offers a “REIT plus” investment case through its strategic focus on diversifying the Link REIT Portfolio across geographies and asset classes in APAC and expanding its investment management business.
Link aspires to be the trusted partner in APAC real estate sector for unitholders, capital partners, tenants, and the wider communities it serves.
For more information about Link, please visit https://www.laml.com/en/.
Community & Resident Insights
- Conduct research on resident demographics, behaviours, and emerging trends within the catchment areas of our malls
- Identify resident needs, preferences, and pain points, including the digital platforms they commonly use (e.g. public transport apps, community Telegram channels, group-buy platforms, WhatsApp communities)
Digital & Community Monitoring
- Monitor and analyse online community platforms (e.g. Telegram groups, forums, and social channels) to surface relevant insights, conversations, and opportunities
- Track emerging topics and trends that could inform mall programming, promotions, or partnerships
Commercial & Content Support
- Support the team in sourcing, evaluating, and proposing deals, promotions, or featured goods and services that are relevant and appealing to residents
- Assist in curating content for the mall’s mobile app and website, ensuring information is timely, resident-focused, and aligned with ongoing campaigns or community initiatives
- Coordinate with merchants and vendors to gather assets, validate offer details, and ensure accuracy before publication.
- Support basic content management tasks, including uploads, tagging, categorisation, housekeeping, and performance tracking.
- Monitor engagement metrics and provide simple reports or observations to improve content relevance and effectiveness
Collaboration
- Work closely with internal/ external stakeholders to ensure insights are translated into actionable initiatives and timely content updates
Education
- Currently pursuing or recently graduated with a Bachelor’s or Master’s degree in a Business-related discipline, such as:
- Marketing
- Marketing Technology (MarTech)
- Entrepreneurship
- Business Analytics / Digital Business
- Communications or related fields
Experience
- Strong interest in community trends, digital platforms, and consumer behaviour
- Comfortable navigating social and messaging platforms (e.g. Telegram, WhatsApp, forums)
- Detail-oriented with good research and synthesis skills
- Able to translate observations into practical ideas
- Basic familiarity with content management systems
- Those with prior experience in supporting UI/UX prototype testing and/or records user click-paths will be an advantage
- Familiarity with District 22 catchment area will be an advantage
Attributes
- Energetic, execution-focused, and curious - with a hands-on approach to turning ideas into action and understanding communities, behaviours, and emerging trends.
- Digitally savvy and comfortable navigating online platforms and social channels.
- Analytical yet practical, with a structured and solution-oriented mindset.
- Detail-oriented, organised, and strong in follow-through.
- Proactive, adaptable, and willing to learn in a fast-paced retail environment.
- Collaborative team player with good communication skills and openness to feedback.
Kindly note that only shortlisted candidates will be notified.
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- Company:
Link Asset Management Limited - Designation:
Associate, Marketing (Project Based / Part-time) - Profession:
Marketing / Public Relations - Industry:
Real Estate - Location:
Jurong West