Founded in 1945 as a Vegetable Oil Company, Wipro Consumer Care & Lighting is one of the fastest growing FMCG companies in India. It grew from Rs. 304 Cr to 5900 Cr+ in 2015-16 growing 19 times in last 13 years. Sales Revenue for FY 15-16 stood at USD 908 Million.International business contributes 53% of the revenue.
Wipro Consumer Care & Lighting has presence in 18 countries predominantly in SAARC, ASEAN, MENA regions and also in the U K. It has 15 manufacturing units in China, India, Indonesia, Malaysia and Vietnam and has a state of the art R & D facilities in India and Malaysia. The company employs over 10,000 people from 15 nationalities with women constituting 59% of the total work force.
Wipro Consumer Care & Lighting has an impressive portfolio of brands which are leaders in the respective markets. Santoor, Chandrika, Glucovita, North West and Wipro Smartlite are leading brands in India. Enchanteur, Bio- essence and Romano are market leaders in ASEAN Countries. Yardley sells in over 40 countries. Wipro UNZA, the company formed after the acquisition of UNZA Holdings by Wipro Consumer Care & Lighting and is headquartered at Kuala Lumpur, Malaysia, is a world leader in the Halal Cosmetics Category. LD Waxson was acquired in 2012 which has predominant position in Singapore, Malaysia, Taiwan and China Markets in the space of Skin Care. The leading brands are Bio Essene, Ginvera, Syahirah and Ebene. Zhongshan Ma Er the latest acquisition in 2016 strengthen our position in Southern China. Ma Er is a leading manufacturer of Home Care and Personal Care products. Leading brands are Enear, Vcnic and Zici in shower. Pahnli and Sunew in liquid detergents. In the B2B segment in India, Wipro Consumer Care & Lighting has established itself as a leader in commercial lighting, indoor lighting and office modular furniture.
Responsibilities:
- Plan and implement ATL & BTL activities such as promotional activities, print advertisements, events, point-of-sales marketing etc.
- Create, direct and monitor product launch thematic advertising, advertorial, editorial approval and joint promotion with media partners and third parties.
- Co-work with respective trade channels for promotional mechanism, special offers, instore display and POS materials.
- Plan and execute new product launches.
- Conceptualize and initiate digital and social media campaigns through working with various digital agencies.
- Responsible for planning and delivering innovative content across all social media platforms.
- Responsible for content creation including design and copy writing for digital ads and related marketing collaterals.
- Measure and report performance of all digital marketing campaigns.
- Monitor competitor’s activities and data analysis, as well as current market performance and trends.
Requirements:
- University degree in Marketing or Business Administration.
- Experience in healthcare / personal care in the FMCG industry would be an advantage.
- Strong proficiency in both English and Chinese language to be able to translate these 2 languages for marketing collaterals.
- Proactive, result-driven and presentable.
- Analytical minded, effective communication and interpersonal skills.
- Hardworking with initiative and able to work under pressure to meet deadlines.
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