Leading the world in essentials for a better life. That's what Kimberly-Clark is all about.
We place consumers at the center of everything we do. Billions worldwide choose our products to make a positive difference in their lives. That's a big responsibility and one we take seriously.
- 43,000 employees working at manufacturing facilities in 37 countries
- Leading brands sold in more than 175 countries
- More than 144 years in business
- Nearly one-quarter of the world's population purchase our products every day
- $18.6 billion in sales for 2015
- With brands like Kleenex, Scott, Huggies, Pull-Ups, Kotex, Poise and Depend, Kimberly-Clark holds the No. 1 or No. 2 brand share in 80 countries
- Contributed more than $35.8 million in cash and products to charitable causes in 2014
On our brands:
People know and trust our products and the solutions they provide every day.
- Huggies: Foundation of our $6 billion Baby Care business.
- Kleenex: The world's first facial tissue. Today, it's more than a $1 billion business.
- Scott: Global sales of more than $2 billion annually.
- Kotex: Trusted by millions of women in more than 100 countries and more than $1 billion business.
- Pull-Ups: First disposable training pant and leader of $2 billion global market.
- Depend: Pioneered the retail incontinence care category in the U.S.
- Even when they're not at home, people use Kimberly-Clark Professional's washroom, workplace safety and do-it-yourself solutions.
Responsible for developing digital media and CRM analytics across Asia Pacific Markets to providing insights for media planning and optimization as well as improving engagement and retention through CRM programs. This role will work closely with APAC Data Scientist for implementing analytics frameworks and guidance across Asia Pacific markets.
Job description
Responsibilities
Analyse historical digital media performance data and provide insights for optimizing across channels, formats and publishers
Develop benchmarks for key performance indicators by publishers and channels
Develop CRM performance dashboard across markets and generate performance scorecards
Support Data Scientist with segmentation of audiences to introduce A/B testing in CRM programs
Additionally provide adhoc analytics support to Country Digital Leads or Country Marketing Managers
Create monthly APAC scorecard by market for monitoring Media Performance and Cost Efficiency
Requirements
Excel fluency is a must
Previous data analysis experience- media or tech company is a plus
Good understanding of statistics
Highly organized and strong attention to detail
Comfort with both quantitative and qualitative analysis
Ability to thrive in a dynamic, fast-paced environment
Pro-active and willing to learn
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