Headquartered in Singapore, Kamelean currently operates 12 websites in 4 markets. We are seeking creative, goal-oriented and highly entrepreneurial people to join our team. We are heads-down focused on providing an easy access to the best possible shopping experience for our customers. Our team is growing and if you are equally passionate about e-commerce and career growth, an opportunity with Kamelean may be a great match!
Successful candidate will take the lead on the editorial strategy, and work closely with other team members on social media content and corporate news. Content will include new market launches, new business model innovation, white papers and basically any opportunity to share our point of view before anyone else. The Digital Content Manager will make sure that our content resonates with relevant target segment while building brand awareness.
Main responsibilities include:
Job Description
•Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
•Collaborates across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost
•This role requires a brand publisher mindset: the create the content our audience is looking for and then to optimize the path to conversion
•Editorial requirements include content categorization and structure, content development, distribution and measurement. Development of editorial governance so content is consistent with our brand voice, style and tone.
•Editorial calendar and organization workflows must be developed and managed.
•Channel management of digital content hubs and all supporting social channels including email / newsletter distribution. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why
•Measurement and optimization of the program will be required on a regular and ongoing basis
•Management of all creative resources including designers, writers, and other agency personnel
Requirements
•BA/BS or equivalent working experience
•Excellent command of written and spoken English is a must
•Experience creating content for the web and growing a social audience
•Editorial mindset that seeks to understand what audiences consume
•Ability to analyse and present content and social performance
•Experience with Facebook, WordPress, Linkedin, Slideshare, and the top social channels
•Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales
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Kamelean Group Ltd - Designation:
Digital Content Manager - Profession:
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