Jil & Yellowtail Pte Ltd – eCommence Marketing Executive

LiXin is a Singapore brand founded in 1968 and its core business is in the manufacture of Yellowtail Fishballs and related products with spin-offs to the selling of Teochew Fishball Noodles at Food Centres all over Singapore.

Over the decades, LiXin has grown from strength to strength and today boasts more than 13 outlets selling its famous Teochew Fishball Noodles as well as frozen food at e-commerce & delivery platform. 

• To work with Core Team members to implement online and digital marketing using SEM, Social Media, email, content marketing, FB Ads, Shopee, Q0010, Shopify, etc. to generate leads across all online platforms, where applicable.
• A working knowledge of principles in SEO including keyword research and Google Analytics.
• To maintain and implement website features of the relevant channels to ease customers purchasing journey.
• When needed, help and manage a spectrum of PR engagements and events with journalists, bloggers, ambassadors, corporate tie-ups, events to deliver quality and effective service standards to the customers and public, communicate relevant and useful information to audiences, and push out creative content to engage and build up our stakeholder
• Manage, monitor, track, analyze and report on campaign effectiveness
• To prepare online images, files and content for website.
• Plan & execute strategies campaigns to maximize reach and engagement
• Drive sustainability activities to complement the brand strategies and team culture
• Lead social engagement projects for leads generation & conversion
• Any other duties as assigned by Management