IPG Mediabrands (Singapore) Pte Ltd – Marketing Intern

Key responsibilities:

• Support in social media proposals and social media channels.

• Working closely with Media Planners in analyzing data, thinking creatively and dreaming up innovative strategies to make sure marketing campaigns reach the right target audience in the most effective and efficient way possible.
• To collect and analyse information about different media channels such as newspapers, magazines, television, radio, cinema, internet and outdoor media such as posters and digital billboards with regards to consumer behaviour, circulation, audience trends and the impact of different methods.
• You will also be working closely with Media Buyers to negotiate and place all media for existing clients and new business.
• Liaise between creative agencies, media owners, ad serving tools and the planning team.
• Manage advertising campaigns to track success against KPIs, through on-going monitoring and regular campaign optimization.
• Generate post campaign report and analysis. Perform other supporting duties such as generation of client’s spend report, competitive advertising spend report, pre-campaign delivery projection data/report, etc.