Immigration@SG LLP – Marketing Specialist

Immigration@SG LLP
Marketing Specialist
Date Listed
18 Feb 2021
Job Type
Entry Level / Junior Executive, Experienced / Senior Executive
Job Period
Immediate Start, Permanent
Others / General Work
Location Name
1 Raffles Place, Singapore
1 Raffles Place, Singapore 048616
Allowance / Remuneration
$3,500 - 4,500 monthly
Company Profile
Immigration@SG LLP (IASG) is a Singapore-based immigration consultancy firm providing comprehensive immigration services & solutions to cater to the varying needs of businesses and individuals. Our team comprise of well trained immigration professionals with up to 10 years of immigration experience in Singapore, with close working relationships with relevant government agencies.
Our in-depth knowledge of Singapore immigration laws and policies as well as extensive experience in handling a myriad of immigration cases allow the IASG team to offer our clients sound and strategic immigration advice and solutions with full compliance to the local laws and regulations. We pride ourselves on a professional and solutions – driven approach to derive swift and effective immigration solutions in a time-sensitive business landscape.

We invest time and resources into building a strong team and embed into our corporate culture a keen desire to delight our clients with excellent customer service and genuine relationships . The IASG team also consistently review and refine our internal processes and leverage on state-of-the-art technology to enhance our efficiencies so as to add value to our clients to maintain their competitive edge.

Job Description

We are looking for an experienced Marketing Specialist to drive the planning, execution and optimization of our company’s online / offline Lead Generation and various marketing efforts.

The Marketing Specialist will be new role and the successful candidate will be responsible for the overall vision and plans for traditional , social, web and media campaigns across IASG’s portfolio of businesses including developing, implementing, tracking and optimizing IASG’s marketing strategies across all channels. The candidate should possess a strong work ethic, drive and an entrepreneurial spirit. We are a highly collaborative team and passionate about building IASG’s reputation and outreach both traditionally and digitally.

The role will work closely with Management to plan, execute, manage and measure marketing campaigns aimed at driving reach, engagement, and leads generation. It requires a strong grasp of digital media platforms and strategies and the candidate should be able to lead integrated digital marketing campaigns from concept to execution.

The candidate must also be a creative storyteller capable of developing engaging and innovative content across various digital spheres including social platforms to connect with potential customers.

This is a new position and one with tremendous growth as it resides at the core of the organization’s ability to shape our digital marketing approach and define digital initiatives that fit the requirements of the markets.


  • Plan and execute all Lead Generation-based marketing campaigns on various platforms including SEO/SEM, Google, Facebook, LinkedIn
  • Set Up and Maintain marketing automation workflow via chosen CRM
  • Manage Leads & Database via chosen CRM
  • Execute various database marketing, Newsletters, E-mail Marketing, Google Adwords and Google Display Advertising campaigns
  • Maintaining and Managing the company website
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Creation of engaging written, graphic and video content while staying up-to-date on latest marketing technologies and social media
  • Design, build and maintain our social media platform presence
  • Brainstorm new and creative growth strategies
  • Collaborate with internal teams to optimize customer user experience - Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Develop partnerships on behalf of the marketing team with all of the leading platforms in this space (I.E. - Facebook, Instagram, Google, YouTube, Snapchat, et al.)
  • Lead performance marketing planning in areas such as A/B testing, landing page optimisation, channel attribution and ROI measurement
  • Collaborate with agencies and other vendor partners - Manage media and creative agencies and evaluate campaign efficiency, effectiveness and ROI
  • Gather and interpret marketing metrics, analysing market intelligence data and trends, reporting and presenting recommendations to management
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

Basic Qualifications:

  • At least a Diploma & above in Marketing / Digital Marketing / Multimedia or Equivalent
  • 3-5 years of marketing experience with at least 2 years’ experience in a digital role.
  • Strong background in and affinity for social media and digital marketing.
  • Experience in growing and maintaining digital presence and developing content on social platforms.
  • Spearheaded campaigns from concept to successful launch involving both digital and traditional media
  • Strong experience in communicating effectively with media, business partners and top management
  • High Proficiency and Experience using various digital and social tools including MS Office Applications / Adobe Suite / WordPress / HubSpot / Social Media Management tools / marketing technology platforms, digital analytics, website ownership etc

    Additional Requirements:
  • A passion for marketing and running live campaign operations to sustain engagement, lead generation, and monetization
  • Deep understanding of marketing requirements and local nuances in Singapore
  • Problem solver possessing excellent analytical skills with strong creative acumen
  • Strong knowledge of current local demands/trends in digital products.
  • Self-motivated and self-starter who can act on own initiative
  • A positive attitude and willingness to drive campaigns to completion
  • Excellent communication skills and a keen attention to detail
  • Outstanding teamwork and leadership skills to motivate partners towards excellent performance
  • Highly organised, deadline orientated and self-motivated. Ability to think outside of the box
  • Collaborative and Excellent team player
  • Excellent writing and communication skills in English
  • Possess Web Design / Photoshop / Copywriting skills (Preferred)
  • Possess working knowledge of digital disciplines in SEM, Email marketing and content marketing. SEO knowledge a must
  • Strong attention to details when tracking performance metrics, producing marketing copy
  • Proven working experience in digital marketing (SEO/SEM, marketing database, website, video, social media, email, programmatic ads)
  • Highly creative with experience in identifying target audiences and developing digital campaigns that engage, inform and motivate
  • Solid knowledge of website analytics tools
  • Exceptional communication and interpersonal skills
Application Instructions
Please apply for this position by submitting your text CV using InternSG.
Kindly note that only shortlisted candidates will be notified.

Related Company Review:

Decent Company
Pros: Company has a nice boss you can get along with
Cons: The work system literally needs a lot of work. You will take on some tasks that are not yours.
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