igus Singapore Pte Ltd – Marketing Officer

You will be responsible for :

• Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
• Creating and managing all marketing material and collateral in line with brand direction.
• Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.Tracking effectiveness of various campaigns and course correcting as required.
• Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.
• Leading the planning and implementation of PR and initiatives related to the brand.
• Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.
• Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
• Reviewing and optimising the design and content of all online assets including the company website and social media pages.
• Planning and control of the digital marketing budget and spend by allocating budgets to different channels.Using A/B testing to optimise digital marketing performance.
• Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio
• Planning and executing CRM, marketing automation and lifecycle marketing initiatives.Using customer insights to construct effective CRM campaigns.
• Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).Driving performance marketing via Display Ads, Facebook Ads, Google Ads, SEO / SEM and PPC.
• Planning and executing viral marketing campaigns across a range of social media platforms.
• Leading digital strategy and innovation through the development and implementation of comprehensive digital marketing and ecommerce programs in line with business priorities.
• Analysing content traffic metrics and effectiveness of campaigns and messaging to explore ways of improving content marketing ROI.Generating engaging content for thought leadership pieces, websites, social platforms and marketing collateral.
• Developing and managing the editorial calendar.

Ideal Candidate

• You have at least 1 year experience ideally in Digital Marketing or Marketing Communications within Industrial industry.
• Experience within Social Media / Viral Marketing, Digital Transformation / Change Management, CRM / Loyalty Marketing, Content Planning, Content Management, Content Analysis and Performance marketing would be a strong advantage.
• You have good knowledge of Google Analytics, Content Management Tools (Magento, WordPress, Shopify) and Campaign Management Tools (Hubspot, Mailchimp).
• You are a strong team player who can manage multiple stakeholders.
• You are highly goal driven and work well in fast paced environments.
• You pay strong attention to detail and deliver work that is of a high standard.