With the perfect blend of creative innovation, strategy and execution, and with more than 30 global clients in our portfolio, we take pride in our core strength: journalistic acumen paired with global media perspective. Whether it is overall PR strategy, campaign conceptualization and execution, press office and media relations, government lobby and bespoke corporate event, we take a bespoke inhouse approach to create meaningful contents and engagement for our clients and their customers, elevating the brand to the next level and delivering brand competitiveness.
Our mission is to maximize the commercial value of the many brands, and we have done so for brands ranging from tech unicorns, government agencies to Fortune 500 MNCs. We are a small nimble team by design to achieve maximised efficiency and personal growth. We work collaboratively but are also self-motivated individuals. We are entrepreneurial, nimble, open, inclusive and we dare to push the envelope. You will experience the fun and thrill of being part of a result-driven team while staying at the forefront of growing with our valuable clients.
This role includes oversight of PR editorial content development and is responsible for collaborating with Managing Director on execution of content plan to reach a range of stakeholder audiences. This person will be responsible for communicating corporate messages, clients’ product and services, profiles and industry insights; elevating corporate visibility and reputation regionally / globally.
This position requires a passion for media relations and journalism. Candidates should demonstrate strong media and PR understanding, strategic thinking and strong journalistic skills, a deep understanding of our business and client portfolio, proactive and “can-do” attitudes are crucial. This position is responsible for supporting the PR developments for clients in internet, fintech, real estate and business sectors. Excellent written and verbal English is mandatory. Mandarin oral and written skills is a big plus.
Report to: Managing Director
Based in: Singapore
Public relations activity and media engagement
Writing media releases and pitches to promote the launch of campaigns, new product/ service launches / business development activities
Maintain media distribution lists and manage media distribution, ensure that the media list is continuously monitored and updated with new and changed media contacts
Fostering positive relationships with key contacts across the region
Conceptualise and execute PR strategies from a global and local perspective
Creating and maintaining a global / regional editorial calendar (online and print publications) as the basis for proactive media outreach
Support the Managing director by responding to media requests, assisting with media seeding, coordination of setting up media interviews and requests for commentary, working with the relevant internal stakeholders within
Support the managing director in sourcing background material required for spokespeople briefings prior to interview, or materials needed for feature stories
Pitch story angles that suit the beats of the media titles, draft journalistic copies that are ready for publication
Responsibility for tracking and reporting of media coverage on a monthly basis based on the template and compiling a fortnightly media activity log
Responsible for the timely upload and maintenance of media releases and news with IT consultant
Source editorial opportunities and interview business stakeholders and write editorial submissions for a range of mainstream, business, technology and lifestyle publications
Collaborate with content manager and social media manager to ensure aligned imaging and messaging, in tandem with the PR campaigns
Support Managing director with event topic curation and work occasionally with content team on collateral production and speaker invitation
Speaking opportunity and award solicitation to boost visibility and reputation of the company
SKILL REQUIREMENTS
Communication Skills: Excellent verbal and written communication and outstanding attention to detail. Adept at prioritising workload and keeping team manager and business stakeholders informed on daily basis
Initiative-taking: Demonstrate a proactive and motivated work ethic and show initiative and problem-solving capabilities
Writing Skills: outstanding writing ability across a range of formats including media releases and media pitches, news articles, feature length editorials, blog articles, website copy, EDMs
Planning Skills: Ability to work on multiple projects autonomously, highly organised and able to function well under pressure. Strong time management skills and able to meet tight deadlines
Analytical capabilities – ability to interpret and analyse statistics, think logically, identify key themes and trends and derive conclusions
Creative capabilities – Exceptional writing and editing skills and the ability to adapt writing style to suit a range of communication styles for multiple online/offline channels
Organisation skill: Build and maintain report schedules, editorial calendars and media activity schedules
JOB SPECIFICATIONS
2-3 years’ (internship) experience working in an in-house marketing and communications team, ideally within B2B business /industrial / technology services
Qualification in mass communications /content marketing / public relations / digital marketing
Proficiency with MS word suit of softwares, excel, ppt in particular
Outstanding English, bilingual a plus
KEY PERFORMANCE MEASURES
Support PR target of proactive media outreach by developing media pitches for three focus areas per quarter and obtaining at least 10 media placements per month
Support quarterly PR targets through proactive management of quarterly editorial calendars and work with the business to develop trends for proactive media approach
Support PR target of reactive media interest by fostering relationships with key regional media contacts with regular calls and meetings
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IDEA communication Pte Ltd - Designation:
PR Manager - Profession:
Editorial / Linguist / Writing - Industry:
Consultancy