House of 28 – Marketing Executive

Key Responsibilities:

• Develop and execute effective and comprehensive digital marketing performance strategies, generating leads, awareness and engagement through digital channels and/or campaigns.
• Manage and optimise paid marketing campaigns on digital ad platforms like Meta, Google, TikTok, and other mobile ad networks.
• Track, analyse and report on campaign performance metrics and identify areas for improvement.
• Review and monitor monthly and yearly targets, regularly reviewing campaign performance against business targets.
• Conduct weekly and monthly metrics reporting across digital channels.
• Stay up to date on the latest digital marketing trends and technologies, and implement new strategies to maximise ROI.
• Work with team members to develop and execute strategic CRM marketing plans and strategies.

Job Requirements:

1. Bachelor's degree in marketing, Business Administration, or a related field.
2. At least 2 years in digital marketing with a track record of creating successful content strategies
3. A strong network, including media, social influencers, and industry partners, is an asset.
4. Strong creative writing and copywriting skills.
5. Extensive knowledge and experience in using social and online media for marketing.