Hawley & Hazel Chemical Co Singapore (Darlie) – eCommerce / Marketing Intern

Company
Hawley & Hazel Chemical Co Singapore (Darlie)
darlie.com
Designation
eCommerce / Marketing Intern
Date Listed
01 Dec 2022
Job Type
Entry Level / Junior Executive
Intern/TS
Job Period
From Jan 2023, For At Least 5 Months
Profession
Marketing / Public Relations
Industry
Manufacturing Food / Lifestyle / Packaging
Location Name
Commonwealth Lane, One Commonwealth, Singapore
Address
1 Commonwealth Ln, Singapore 149544
Map
Allowance / Remuneration
$1,000 monthly
Company Profile

The Hawley & Hazel Group is a reliable and trusted manufacturer of high quality oral care products, including the world-renowned Darlie brand of toothpastes and toothbrushes. Established in the 30's of the 20th century, Hawley & Hazel has enjoyed a long history as one of the respected and recognised oral care names in Asia. Darlie toothpastes and toothbrushes are a firm family favourite for generations of consumers across the region. Darlie toothpaste is one of the household brands and synonymous with clean white teeth and a confident smile everywhere.

Job Description

S/N

Scope

Detailed Description

1

e-Commerce campaign management and support.

  • - Responsible for creating web banners, hero images and other assets in digital formats to be used in e-commerce, that enhances the brand equity and clearly calls out feature and benefits, leading to purchase.
    - Monthly tracking of Darlie versus competitors in e-commerce marketing activities and campaigns.
    - Create best practice based on landscape (competitors and other categories inclusive).
    - Form a communications plan for product listing.

2

e-Commerce Sales Operation

  • Monitor daily fulfilment rates in Shopee / Lazada Seller Centre.
    - Flag out any orders with Risk of Late Shipment. Follow-up with distributor to ensure orders are shipped on time.
    - Monitor cancellation rates and compile orders that are non-fulfilled by DKSH on a weekly basis.
    - Follow up on missing orders / consumer reviews / feedback.
  • - Quarterly E-Com landscape update and competitors’ price audit.

3

New products listing and Virtual Bundles

- Maintain an item master for E-Commerce.

- Organise and rename hero images as per retailer's guidelines - Assist to fill up E-com listing template (item title, description, dimensions, cost and RSP)

4

Marketing campaign management and support

  • - Social Calendar and Content management
  • - Website maintenance, campaign page creation, KOLs liaison
    -Support the marketing department in marketing administrative duties such as promotion notifications, competitive tracking (brick & click inclusive), point of sale materials, listing samples preparation.

5

Customer experience management.

  • Handle consumer feedback and enquiry.
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