Grey Group Pte Ltd – Planning Intern

Role Description:

We are Grey Singapore, aiming to build the best 21st-century agency, on a foundation of Famously Effective work and with a culture that’s fast, collaborative and fearless in pursuit of ideas that go beyond advertising.

Grey Singapore is looking for interns to work with our Planning team.
Great! But what does that mean?!?

At Grey Singapore, planners collaborate with account managers and creative teams to make ideas with impact – brand impact, business impact, cultural impact. (This is what our global slogan “Famously effective since 1917” is talking about.) Our specific contribution? To understand how the client’s business problem, the consumer’s needs/wants/interests, and the client’s product or service should intersect.

It’s a big, fun responsibility. We think it’s the best job in the agency – even if the word “planning” doesn’t exactly sing.

By the way, “planning” is called that because it’s all about defining, developing and defending a plan for how a brand’s communications should work. Your role? To help us do that, by researching problems, finding relevant cases, gathering data and assembling persuasive presentations.

If you don’t have previous planning experience, no problem. But you should at least possess some knowledge of how marketing communications work today, a keen interest in what makes people respond to some ideas and not to others, and the ability to work with focus and efficiency in a fast-paced environment.

As for us, Grey Singapore is on a roll – we’ve won numerous Agency of the Year accolades and even more creative and effectiveness awards. And if you want to do good while you do well, you’ll like knowing that we are also APAC’s most awarded agency for healthcare communications.

But the best part is, we know we haven’t got it all figured out yet. Which is why we want to meet you.

Areas of Focus:

Exploration: Be on the constant lookout for market trends, competitive activity, best-in-class digital and social case studies that keep our teams and clients abreast with what’s going on

Strategy development assistance: Assist the planners in digesting client briefs and developing creative briefs using various research techniques.

Presentation development:  Assist in crafting well-designed, high quality strategic presentations for internal and external use

Creative development assistance: Work alongside the planners in ensuring that the creatives are well informed on all aspects of the brand, product, market, competitors, and audience during the creative development stage.

• Research for market trends, competitive activity, best-in-class digital and social case studies that keep our teams and clients abreast with what’s going on
• Assist the planners in digesting client briefs and developing creative briefs using various research techniques.
• Assist in crafting well-designed, high quality strategic presentations for internal and external use
• Work alongside the planners in ensuring that the creatives are well informed on all aspects of the brand, product, market, competitors, and audience during the creative development stage.
• Any adhoc duties as assigned by your supervisor

 Required Skills and Experience:

• Be bright, articulate and full of initiative
• Be able to write and present a persuasive story from various data sources
• Be intellectually curious and able to apply this curiosity in a practical manner. Have an innate sense of the right questions for each situation
• Be passionate about digital and social media
• Have a point of view and a fresh perspective
• Be able to perform in a deadline driven, professional, & creative environment