Future Ready Academy (FRA) is an enrichment academy that prepares students for the Future of Work. We are rapidly expanding in Singapore and soon, across the region.
Our vision is to be the leading academy that shapes Future-Ready generations who can think, communicate, collaborate, and create solutions to real-world problems.
Our mission is to deliver a first-class learning experience in an immersive & engaging environment for students to develop S.T.E.A.M.(Science Technology Engineering Art Mathematics) & 21st Century Skills in a multi-cultural and multi-disciplinary world.
At FRA, students of various age groups can develop different aspects of S.T.E.A.M. knowledge, skills, and mindset through science, coding, robotics, AI, 3D printing, and video animation activities.
- Drive marketing campaigns and programs that deliver profitable outcomes in line with the company’s mission and vision
- Develop, organize, and execute effective digital marketing activities (i.e. web, social media, direct mail, O2O events, etc.) via all channels on a timely basis
- Design and update EDM, posters, web pages, social media graphics, brochures, flyers, banners, and other marketing collaterals to support company activities
- Manage social media accounts, grow our following and engage with our communities
- Collect and analyze quantitative and qualitative data of marketing campaigns
- Source for and maintain marketing vendors and media partnerships/channels
- Manage and update company customer relationship management (CRM) systems
- Conceptualize and creative content creation
- Propose and execute content marketing strategies with goals that are short term as well as long term.
- Research and study the latest technology, healthcare, education and the Future of Work trends, from different sources, including but not limit to
- World Economic Forum
- Medium
- McKinsey
- Entrepreneur, etc.
- Extract, edit, proofread, improve, create, and deliver multiple content weekly including
- Digital marketing collaterals
- Copywriting for website & social media
- E-Mailing campaigns
- Blog articles
- Newsletters
- Press releases
- with the goal of engaging, educating, and inspiring existing community and attracting new audiences
- Generate new content to increase customer engagement, or brand awareness.
- Analysis the reporting of the content traffic and other KPIs.
- Ensure a diverse web presence by sharing content through a multiplicity of channels.
- Conceptualize development and execution of advertising creative ideas, design and layout in support of all marketing activities
- Conduct market research on competitors marketing campaign, brand positioning and awareness
- Creative in curating content and ensuring continuous sharing of content and press materials as well as timely social media posting
- Support the sales & marketing team in daily administrative tasks
Related Job Searches:
- Company:
Future Ready Academy - Designation:
Digital Marketing and Events Executive - Profession:
Marketing / Public Relations - Industry:
Early Childhood Care and Education