• Since 1997, Franson International Pte Ltd, first established as a shoemaker and retailer of men’s shoes has grown to become a strong local favourite footwear company which caters to both men and women.
• Our two pillars of shoe brands, Black Hammer and Anna Black have been constantly growing in presence and stature in the Singapore market steadily for more than 20 years.
• Digitally, we are also growing with an active E-commerce website (blackhammer.com.sg), YouTube, Facebook and Instagram accounts to constantly inform and interact with our customers.
• Growth does presents its own challenges, and at Franson, we are always open to speaking with talented students seeking internships. Interns at Franson get opportunities to work on projects with real business impact and be able to gain significant career exposure to the retail and fashion industry.
Job Responsibilities
A&P
- To work closely on the the conceptualization of ideas for campaigns for photo shoots for social media platforms and e-commerce website.
- To assist in the content creation of e-commerce website and social media platforms
- To facilitate product and model shoots
- To assist in monthly competitive analysis review
- To partner with inventory team on merchandising of online exclusives
- VM - ensuring contents and visual displays are up to date in physical boutiques
- To assist in implementation of A&P activities in physical boutiques in Singapore
- To support and facilitate the development and implementation of all Marketing administrative duties
- Perform all other job related duties or responsibilities as assigned
CRM
- To work closely on data analysis of membership programme
Requirement
- At least a Diploma in Marketing or in related fields
- Interest or experience in fashion styling, (model styling, photo shoots) will be a bonus
- Good knowledge of Adobe Suite – Illustrator, InDesign and Photoshop, Premier Pro and After Effects a plus.
- Team Player with positive learning attitude
- Independent and able to work in fast paced retail environment
- Excellent interpersonal and communication skills
- Meticulous with eye for details
- Strong interest in fashion styling
- Strong initiative skills
- Keen sense of fashion and a passion for the fashion/retail industry
Job Type: Internship
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