Expressions Pte Ltd – Digital / Social Media Marketing Internship / Traineeship

Unveiled in 1989, Expressions is a recognized pioneer in the beauty industry. It adopts the philosophy of total wellness, offering a wide range of facial and slimming treatment, as well as spa therapy. All of which are supported by high technology equipment and service-excellence standards.

This position is a member of the marketing department, involved in mainly digital marketing activities to increase brand digital visibility for promotion the company’s services and products, lead generation and customer acquisition on social media platforms.

Responsibilities may include, but are not limited to:

• Consumer Insights Research to anticipate customer needs and customize marketing strategies to meet target needs
• Competitive Analysis to assess competitors’ strengths, weaknesses and pricing to gain competitive advantage over others
• Idea generation for marketing strategies through discussions with retail staff and other marketing members
• Presentation of marketing proposal to Senior Management for approval.
• Direct support for implementation of digital marketing campaigns
• Planning of social media and Electronic Direct Mail (EDM) advertising schedule
• Creative static/video content and copywriting for social media, website content and presentation slides.
• Product Testing to gauge consumer response and adapt advertising method
• Customer service and enquiries
• Attachment to outlets for first-hand experience on outlet operations.

Requirements:

• Fresh Graduates with Mass Communication, Marketing Degree or equivalent are welcome
• Uni undergraduates seeking digital marketing internship opportunity are welcome
• Strong command of English with excellent verbal communication and creative writing skills
• The ability to work independently and in a team to meet deadlines
• Pays strong attention to details
• Good organizational and planning skills
• Experience with photo/videography and photo/video-editing would be preferred