EX Group Pte Ltd – Brand Executive

Occupation: Brand Executive (Marketing Department) 

Organization: EX Group Pte Ltd 

Industry: Hair Salon Retails & Commercial Academy offering higher education program 

Salary Range: $3000 to $3800 

Responsibilities: 

Develop and execute digital marketing strategies aligned with overall marketing goals and objectives. 

Research and identify digital marketing trends and opportunities to stay competitive. 

Oversee website content, user experience, and optimization for search engines (SEO). 

Monitor website traffic, analyze user behavior, and make improvements accordingly. 

Execute strategies to promote your brand based on relevant marketing metric. 

Set up a landing page (similar to hyperfame) to support digital ad Ensure that the website content is updated Create and curate high-quality and engaging content for various digital platforms, including blog posts, social media updates, email campaigns, and videos. 

Collaborate with content creators, copywriters, and designers to ensure cohesive content. Manage and maintain social media accounts, creating and scheduling posts, and responding to comments and inquiries. 

Develop and execute social media advertising campaigns. 

Plan and execute email marketing campaigns, including creating email templates, segmenting lists, and analyzing email performance. 

Monitor email deliverability and compliance with email marketing regulations. 

Track and analyze digital marketing performance using tools like Google Analytics. 

Generate reports to evaluate the effectiveness of campaigns and make data-driven decisions. 

Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search rankings. 

Optimize website content for search engines. Plan, execute, optimize and manage paid advertising campaigns on platforms like Google Ads, Facebook Ads, and others. Set budgets, bid strategies, and targeting parameters for ads. 

Monitor ad performance, adjust bids, and optimize ad copy and landing pages. 

Identify areas of improvement in the digital marketing funnel and implement CRO strategies to increase conversion rates. 

Conduct A/B testing and implement changes based on results. 

Manage digital marketing budgets effectively, ensuring optimal allocation of resources. 

Monitor spending and provide budget reports to stakeholders. 

Conduct market research to identify consumer trends, competitor strategies, and opportunities for growth. 

Use research findings to refine digital marketing strategies. 

Any other duties / works as assigned by your reporting superiors. 

Qualifications: 

Bachelor's degree or Diploma in marketing, digital marketing, or a related field (preferred). 

Proven experience in digital marketing, with a strong understanding of digital marketing channels and techniques. 

Familiarity with digital marketing tools and platforms, including Google Ads, social media management tools, and analytics software. 

Strong analytical skills and the ability to interpret data and metrics. 

Excellent written and verbal communication skills. 

Creative thinking and problem-solving abilities. 

Attention to detail and the ability to manage multiple tasks and deadlines. 

Knowledge of SEO, SEM, email marketing, and social media advertising. 

Certification in digital marketing (e.g., Google Ads, HubSpot) is a plus. 

Proficiency in using content management systems (e.g., WordPress) and email marketing platforms (e.g., Mailchimp, Mailerlite).