Egghead Branding Consultants – Digital Marketing Executive

Egghead Branding Consultants is a consultancy specialising in transforming brands. We are looking for a passionate and driven individual to manage some of our clients' brands.

The Digital Marketing Executive plays a vital role in constructing a cohesive communication & creative content strategy with a focus on the users, consumer journeys & brand development. You will need to have a vision for what the content needs to look like and where to publish it. You must also ensure that the content quality is consistent and achieves specific marketing goals.

Main Responsibilities:

• Cultivate content marketing strategies targeted at driving traffic, engagement, generating leads, delivering sales, retaining customers, and building brand awareness.
• Play the role of a content editor, as you conceptualise and produce content assets that resonate with viewers across earned, owned, and paid platforms, with the aim of driving business goals.
• Working with internal and external collaborators, to plan, oversee and execute the strategy from start to end. Supported by the creative and development teams, you will be responsible for aligning our clients' brand narratives and co-developing content strategies, and making editorial decisions.
• Develop a brand voice to ensure consistency across all content assets. Work with internal and external collaborators and creative resources to deliver content assets that are coherent with the brand voice and strategy.
• Manage digital and social content channels including email or newsletter distribution, with the understanding of the best content practices on each channel.
• Track and advance the editorial calendar, and regularly measure and distil progress results to apply data-driven insights to future content strategies.
• Apply SEO, content development, distribution and measurement to effectively tailor content to reach audience personas.
• Create and edit content, mobilising storytelling opportunities on all channels — owned, earned and paid platforms.
• Establish strategies for media relations, seeking placements in print, broadcast and online channels, and create the corresponding content including press releases, articles and presentations.
• Test and implement innovative and relevant methods of measuring content, campaigns and tools, keeping in mind the purpose of the derived results.

You should be able to:

• Define the brand’s target audience.
• Develop a flexible Content Strategy that supports business goals.
• Set guidelines for the tone and style of all branded content.
• Work with or manage a content team and encourage collaboration.
• Use the marketing budget/resources available to maximize the return on investment.
• Know how to meet short-term and long-term marketing goals.
• Keep projects on schedule without compromising quality.
• Ensure content consistency across all channels.
• Know how to use digital and analytic tools to determine the best distribution channels.

Skills and experience:

• Minimum - A Diploma or Bachelor’s degree in business, marketing, journalism, communications, or a related field
• Preferably have at least 2 years' experience in the creative/marketing industry
• Excellent oral & written communication skills, including writing in different voices and styles, for a variety of target audiences, in English.
• Experience creating and editing digital content for target audiences across all multimedia and social platforms especially Websites CMS, Facebook + Instagram, LinkedIn.
• Have a keen sense of aesthetics and a deep understanding of graphic design, website design, illustration, UX, videography, and photography.
• Good command of software including Gsuite, Project Management tools, Collaboration & Productivity Tools, Adobe Acrobat Reader.
• A professional portfolio of work that showcases the above. Any past campaigns, websites, copywriting, brands.
• Experience in project management, and public, media and influencer relations.
• Experience in Marketing, Communications or in a journalist, creative, or media capacity.
• Experience with digital marketing functions including SEO, Content Marketing, Social Media Marketing, E-mail Marketing and PPC Marketing.
• Experience with SEO tools like Google Adwords and Keyword Planner, Google Analytics, Google Webmaster Tools, Google Search Console is a bonus.