About EMCC
Eagles Mediation & Counselling Centre (EMCC) is a professional counselling centre and IPC-registered charity based in Singapore, affiliated with NCSS. Since 1997, we have been providing mental health support to individuals, couples, and families. It's Not You is our flagship youth-facing campaign, now entering its third year with a growing community of followers and collaborators.
About the Campaign
It's Not You is EMCC's annual mental health awareness campaign, now in its third year. In 2026, the campaign focuses on creating safer conversations about mental health before challenges reach crisis point, helping young adults recognise what they are carrying, talk about it earlier, and know they are not alone.
The campaign runs across three pillars: Stories (social content and street interviews), Tools (campaign characters, a self-reflection quiz, and resource packs), and Community (school outreach, facilitated conversations, and a flagship year-end event). It culminates in January 2027 with our flagship event, “Let It Go, Let It Grow”, a community reflection experience centred on recognition, conversation, release, and growth.
We are looking for a student group to come on board as our campaign production team to help us bring this campaign to life from concept to screen to event floor.
What We Are Looking For
We are inviting students from local universities to join us as the production team for It's Not You 2026.
This is a single end-to-end project. Students may take on different areas of responsibility — content, production, events, and so on — under EMCC's direction and supervision.
What You Will Do
As part the campaign production team, your scope will include:
- Storyboarding & Concept Development: Translate the campaign direction into content concepts and visual narratives. Develop the creative brief for the content series in alignment with EMCC's campaign goals.
- Talent & Interview Sourcing: Identify and approach individuals for street interviews and the "Nobody Asked, But…" content series. Manage outreach and coordination with interviewees.
- Content Production: End-to-end production of the campaign content series, from filming through to editing and publishing across social media platforms.
- Campaign Concept Proposals: Contribute ideas and structured proposals for campaign activations, working closely with the EMCC team on direction and approval.
- Event Planning & Management: Support the conceptualisation, planning, and execution of the flagship year-end event, Let It Go, Let It Grow, including logistics, programming, and on-ground management.
EMCC will provide overall campaign direction, mental health expertise, safeguarding guidance, and final approval on all content and event plans.
Who Should Apply
We are open to students from any field of study at university level or above. That said, the nature of this work means relevant experience will be an advantage. We are particularly looking for individuals who bring some combination of the following:
- Experience in videography, filming, or video editing
- Experience in social media content creation or management
- Experience in event planning or production
- Strong communication and storytelling instincts
- A genuine interest in mental health awareness and working on purposeful campaigns
You do not need to be studying media, communications, or a related field, but you should have the skills to deliver the scope, in part or fully, above.
What You Will Receive
Seed funding to cover project-related expenses (equipment, materials, event costs, etc.)
- A portfolio of real campaign work, from conceptualisation through to published content and a live event, that you can take into your careers
- Mentorship and direction from the EMCC team throughout the campaign
- The opportunity to contribute meaningfully to a mental health campaign that reaches thousands of young adults in Singapore
- Credit as the campaign's student production team
This is an unpaid, portfolio-based engagement.
Seed funding provided is for project expenses and does not constitute a stipend or salary.
In your application, please include:
- Resume and/or portfolio
- A short note on key strengths or areas of focus
Shortlisted individuals will be contacted for a follow-up conversation with the EMCC team.
We believe the best campaigns are made by people who care about what they are saying.
If mental health matters to you and you want your work to matter, we would love to hear from you.
Kindly note that only shortlisted candidates will be notified.
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