Drinkmate is one of the leading brands of home soda makers worldwide, and is the only soda maker that helps consumers carbonate any beverage with the push of a button. Drinkmate is distributed in Singapore by local soda lovers The Soda Co., and aims to help consumers elimate single use plastic waste, and consume healthier drinks by cutting out sugary soda.
With a fast growing consumer base, Drinkmate Singapore's mission is to help save 1 million plastic bottles annually, and to establish ourselves as the go to soda maker brand locally.
Job Description
1. Responsible for the development and execution of campaigns, public relations activities and event management of the company business.
2. Study and analyze business and market trends, competitors, consumer behavior and revenue drivers and translate them into feasible marketing plan that generates revenue for the business.
3. Track results and measure the performance and effectiveness of the promotions and campaign to proactively identify opportunities for revenue/engagement optimisation.
4. Run and manage online ads (Google, Facbook, Instagram)
5. Planning & executing events and photoshoots where necessary.
6. Manage and allocate marketing budget accurately.
7. Work with PR company on promotional campaigns and track engagement/coverage.
8. Manage sales on e-commerce platforms (eg. Shopee, Lazada, Amazon).
Social Media
1. Increase social media followership and engagement and improve overall presence.
2. Manage and oversee the execution of our social media strategies and campaigns across all major channels such as Facebook, Instagram
3. Manage social media accounts
4. Plan and create content and drive brand engagement on social media.
5. Measure and analyze social media activity with data-driven insights
6. Work closely with cross-functional agencies to develop and optimize social media, marketing and strategies with Influencers, brand ambassadors and celebrity collaborators.
Job Qualifications
- Bachelors degree in Marketing / Digital Media or related field.
- Some marketing work experience is preferred
- Creative & meticulous, with an eye for details
- Experience of planning and executing marketing campaigns is a plus.
- Strong project management skills with the ability to multi-task and perform under pressure to meet deadlines.
- Proficiency in MS Office
- Competent in design software (Canva, Photoshop, Ilustrator)
- Familiar with email marketing platforms (Mailchimp)
- Proficient with social media platforms (Facebook, Instagram, Tiktok)
- Self-motivator, and independent worker
Related Job Searches:
- Company:
Drinkmate Singapore (Sodaco Pte Ltd) - Designation:
Sales and Marketing Executive - Profession:
Marketing / Public Relations - Industry:
Wholesale Trade - Location:
Ang Mo Kio